Waitrose bee app


Help protect bees using your smartphone

Life for pollinating insects such as bees, butterflies and moths is increasingly difficult, with many insect species numbers in decline.

Such insects are incredibly important; as they visit flowers for their nectar and pollen, they transfer pollen between plants and pollinate them. As a result, it is estimated that approximately one third of the food that we consume each day relies on pollination via insects.

You can be ‘Bee-friendly’ in your garden by planting the flowers that are most attractive to pollinators. And to help build our understanding of which plants are most attractive we're asking you to participate in a Citizen Science project that will generate thousands of insect observations of the plants that pollinating insects like to visit.

It’s easy to get involved. You don’t need to be a wildlife expert and you can choose to just record the general type of insect (e.g. a bee), or to add as much further information as you know. The data and photos you gather can be uploaded to our database and will be used in a research project being undertaken by the University of Sussex. This research is being facilitated by the Earthwatch Institute in association with Waitrose and The Crown Estate.

To download the app:

The app is free, and is available for iOS and Android devices. 

To download on Android click here
To download on iOS click here