The term organic is defined by EU law and food that is labelled organic meets a defined standard. Certification bodies such as the Soil Association and Organic Farmers and Growers are responsible for verifying that farmers and manufacturers meet the standard. Organic farming promotes the growing of crops and rearing of animals in a sustainable manner.
An increasing number of shoppers are beginning to look for food that has been produced to an organic standard and in balance with the environment. Waitrose aims to give our customers a choice of organic or conventional produce. Customers can choose either option at Waitrose.
All food labelled as organic must be certified by a government approved certification body. The producer must hold a licence issued by such a body. These certification bodies include the Soil Association and Organic Farmers and Growers. The certification bodies follow regulations set down by the EU which are implemented in the UK by DEFRA (Department for Environment, Food and Rural Affairs).
Organic produce is cultivated using a system of crop rotation (a method which helps to keep the soil healthy), without the use of most artificial pesticides and fertilisers. Organic agriculture aims to be sustainable and to maintain land in a healthy, fertile state for future generations.
Organic food is produced without the use of most artificial fertilisers and pesticides. Initially natural and sustainable products are used but as a last resort 'natural' crop protection products which are based on minerals (seaweed extract, copper, sulphur), plant extracts or biological control agents may be used.
Animal welfare standards are an integral part of organic food regulations. High standards of animal welfare and consideration for local wildlife are a priority for our farmers. Animals are kept in ways which minimise the need for medicines and other chemical treatments. Organic animals can not routinely be fed antibiotics as growth promoters. Conventional medicines can be used if an animal is acutely ill.
Organic food is not always more expensive but organic farmers generally charge more for their produce because:
Many organic farming practices take a bit longer and produce lower yields
It is more labour intensive than conventional agriculture
Fields have to be taken out of food production while they go through three years of organic conversion or for fertility building.
A wide choice of organic food is available from Waitrose ranging from meat and dairy products and fruit and vegetables to everyday groceries like breakfast cereals, tea and coffee. So whether you want to embrace a totally organic lifestyle, or simply want to try a few selected items, there is now an organic option for many food and drink items.

Follow us on ...