Everything we do goes into everything you taste

At Waitrose, we believe everything we do goes into everything you taste. That’s why we only work with farmers that we know and trust, who share our values and our passion for bringing you great food. But rather than just tell you our standards are high, we want to show you.

That’s why for our new campaign we’re going live with TV ads showing footage from different farms, captured that very same day. No actors, no props – just our real farms exactly as they are, and the delicious food that we produce at them.

Watch the making of our TV ad - Everything we do goes into everything you taste

*Major supermarkets' include Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl and Waitrose

*Products responsibly sourced to Sustainable Seafood Coalition guidelines

*Supermarkets' include Tesco, Sainsburys, Asda, Morrisons, Aldi, Lidl and Waitrose.