Our pig farmers are located predominantly in East Anglia, where the light, free-draining soil and low rainfall provide ideal conditions for pig farming. The result is tender, fine-grained meat, with just the right amount of fat and plenty of flavour.
Waitrose is unique in producing all of its pork, sausage, bacon, easy-to-cook and cooked meat ranges from pigs from our dedicated farms, which means we can guarantee the same high quality and traceability in our pork pies as we do in our pork chops. It also enables us to use as much of the meat as possible, helping us to guarantee a satisfactory return to our farmers. This allows them to invest in sustainable farming methods to supply our pork in the future and encourage wildlife development on their land.
Waitrose has won a Good Pig Award at the Compassion in World Farming (CIWF) Good Farm Animal Welfare Awards, recognising our commitment to British outdoor bred high-welfare pork across its entire own-brand range of products, including its everyday essential Waitrose range.
essential Waitrose pork comes from outdoor-bred pigs.
All Waitrose sows live outdoors, free to roam in large paddocks with access to straw-bedded arcs or tents. Every Waitrose pig has free access to fresh straw, allowing them the freedom to create a comfy, warm bed.
Pigs are born outside and live with the sow outdoors until they’re weaned at around 4 weeks old. They’re then moved to bright, airy, straw-bedded barns and are fed a cereal-based diet created by our dedicated livestock nutritionist.
essential Waitrose British pork is pre-packed and can be found in all Waitrose branches.
We sell three different breeds of free-range pork products - Hampshire sired, Berkshire sired and Gloucestershire Old Spot sired. All Waitrose free-range farms rear pigs exclusively for Waitrose and work within producer groups to ensure that they meet standards of animal welfare and animal husbandry.
Our free-range pigs spend their entire lives outdoors, with straw filled arcs and tents for shelter.
All of the pork on all of our Service Meat Counters is Free Range.
Waitrose Hampshire-sired free-range pork is reared on a limited number of specialist farms based in Norfolk, Suffolk and Wiltshire and is produced from pigs sired by Pedigree Hampshire boars. Hampshire pork is renowned for its succulence tenderness and superb flavour.
Waitrose Hampshire-sired free-range pork is found in selected Waitrose stores in both pre-pack assortments and on the meat counter.