We believe in treating people fairly
The principle of 'fair-trading' is about giving a fair deal to the people who produce our food in some of the world's poorest countries. Fair-trading schemes generally involve businesses working with suppliers who treat their workers well and pay decent wages. This ensures that communities in poor countries can use profits to invest in their future.
We are proud to have been the first supermarket to sell loose Fairtrade bananas and we are also the very first national supermarket to sell 100% Fairtrade bananas in all of our branches.