Waitrose Select Farm

Waitrose Select Farm sets high standards for animal welfare and quality of our food.

What is Select Farm?

Waitrose Select Farm sets the everyday standard for high animal welfare and quality across all of our meat, fish, poultry, milk and cream. These standards are continuously improved as we work with our suppliers to bring the best both to our customers and farmers.

Where can I find Select Farm products at Waitrose?

Look for the Select Farm Stamp.

What does ‘Select Farm’ mean at Waitrose?

  • Enhanced animal welfare standards which are guided by the five freedoms
    1. Freedom from hunger and thirst
    2. Freedom from discomfort
    3. Freedom from pain, injury or disease
    4. Freedom to express normal behaviour
    5. Freedom from fear and distress
  • High quality in terms of flavour, texture and nutritional value – Quality food, honestly priced
  • Long-term relationships with dedicated suppliers
  • Full traceability throughout the supply chain so we know exactly where our meat, poultry, fish and dairy products come from
  • Fair returns to farmers
  • Produced using sustainable practices to protect and enhance the countryside and environment

Discover how Select Farm milk and cream producers are helping the environment.

Find out more about how we source our food.

Buy Select Farm products online This link opens in a new window or in branch.

Learn more about our own farm.

We believe Waitrose is the first major supermarket to set a low maximum stocking density for all its whole, own-brand chickens of 30kg/sqm, as recommended by the stringent RSPCA standards, which is implemented by our Freedom Food labelling and assurance scheme.
Dr Marc Cooper
RSPCA Senior Scientific Officer
CIWF greatly welcomes the significant move by Waitrose to provide more space to its Select Farm chickens. This move puts Waitrose at the forefront of the industry in this area.
Philip Lymbery
Chief Executive, Compassion in World Farming




Sitemap