Taste and trace
At Waitrose, we take pride in the freshness and quality of our food and produce, seeking out the best fresh fruit and vegetables all year round and forging strong relationships with quality producers.
So strong is the link to our suppliers, that for many items we can link the individual item you take home, to exact field and farmer who produced it! Discover the amazing stories behind just some of our products here.
Sugarloaf pineapples - a sweet story from Ghana
The sugarloaf pineapple grows in the central region of Ghana, but just who was the farmer behind the fruit in your hand? Discover more about Ghana, the Fairtrade projects involved in farming your pineapple and even ideas on ways to eat pineapple at www.waitrose.caretrace.com 
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Potatoes - From plough to plate
Use this tool to trace any Waitrose potatoes to the farmer who grew them. Visit www.growingtrust.com/waitrose to learn more. Our potato website requires Flash Player 6 or above. If you cannot view the page or do not have Flash Player installed, please follow this link to download the latest version of Flash Player.
Watercress - A bunch of questions answered
Waitrose Watercress is freshly picked by growers in the UK between April and September each year. However, the journey to the supermarket starts many months before the bunches are ready to be picked - farmers work all year round to ensure your watercress arrives in peak condition.
Discover the story behind this journey at www.yourwatercress.com .