Quality control
Producing a coffee of distinction is certainly something that Oswaldo cares about. 'We work hard to produce and supply an excellent coffee,' he explains, 'and Waitrose customers are helping to benefit the workers through the fair price they pay.'
The workers are, of course, crucial to the farm's success. Coffee bushes ripen erratically, so a machine can't do the harvesting work effectively. Instead, the farm workers go round the bushes once every 10 days from August to December, picking the ripe coffee cherries by hand. Once the beans have been milled and washed, quality checks are also done by hand. The farm's taster or 'cupper', José Antonio Martinez, checks a sample from each batch of beans, which he roasts, grinds and tastes on site to ensure that the quality is consistent.
'We produce coffee in the traditional way,' explains Oswaldo, 'while improving the lives of our workers. This kind of coffee is good for the consumer, good for the environment and good for coffee growers.'
So when you make the decision to buy organic coffee, you can be confident that not only will it taste superb, but that your action will help to improve the lives of Colombian coffee-workers thousands of miles away - not just today, but for years to come. Not bad, for a simple cup of coffee.
Back to top
This article was first published on Waitrose.com in September 2004.
Follow us on ...