We believe there are few things more important in life than the food we eat. The right food can fuel and nourish us – but we understand it can often be hard to know what's really healthy.
That’s why we’re making it easier to choose food that’s both delicious and nutritious,
in store and online, with the introduction of our new Good Health label.
From rice to cheese, the label will be on hundreds of products so you can be
certain you’re selecting food that not only tastes good, but is good for you, too.
It’s all part of our promise to be a trusted voice in healthy eating. By making small changes, eating mindfully, and enjoying a balanced diet of exciting
and varied foods, you can forget the fads and work towards eating better forever.
We guarantee that every product carrying the
Good Health label provides a clear nutritional
benefit, helping you to get the vitamins, minerals
and healthier fats that are important as part of
a balanced, healthy diet.
Our Good Health products must also meet strict criteria based on current government guidelines
for fat, saturated fat, added sugar and salt – so
you won’t see any red traffic lights, aside from
where the fats and sugars are naturally occurring, such as in nuts or dried fruit.
Eating healthily doesn’t mean giving up or cutting out your favourite foods, it’s all about choosing a balance of foods, but as we are all different shapes and sizes there is no one-size-fits-all answer.
For good health we need more than 40 different kinds of vitamins and minerals every day and because there isn’t a single food that contains them all, it’s important to eat a wide variety of different foods each day. Follow our 5 simple steps to get you started.
These 5 simple tips will ensure you’re eating more healthily and feeling great - and it’s not as hard as you might think!
This month we're highlighting why vitamin D, fibre and getting your 5 a day are so important
to maintaining a healthy diet.