Waitrose has fish specialists in most of its branches who can advise on what fish to buy. Waitrose fish specialists are trained at London's Billingsgate Seafood Training School. Not only can they gut, clean and fillet fish, they also know how to cook every species we sell.
Cod and haddock
All of our fresh and frozen cod and haddock comes from Iceland and Norway and is certified as sustainable by the Marine Stewardship Council.
Find out why all our fish is line-caught and sustainable, and how we make sure your fish is as fresh as possible.
Waitrose salmon comes from a small group of carefully selected farms based in the Shetland Islands, Orkney Islands and the Western Isles of Scotland. Each site is carefully located in high energy sites with strong tidal flows to ensure the highest welfare and minimise the impact on the environment. Strong tidal sites keep the seabed clean and also help encourage lean and fit fish, resulting in firmer flesh.
We have long-term working partnerships with our farmers. This allows for long-term planning and early adoption of practices that lead to improved quality and sustainability of the farming operation. To ensure the farm is having limited impact on the environment, submerged cameras are used to watch the fish feeding. This allows the farmer to ensure minimal, if any, feed is falling on to the seabed as this can cause pollution. The farmer can stop feeding the fish when he can see that feeding is slowing up. The latest feeder designs include features that prevent any food from falling on the seabed. On a six monthly basis the farmer will arrange for a survey to be carried out on the seabed around the site to assess the richness of the environment.
Site location is also very important to reduce the interaction between wild and farmed salmon and farms should be carefully located to minimise interaction with wild fish and every effort should be made to improve ways of working between farmers and anglers, through improved communication, transparency and collaboration projects.
Waitrose commitment to responsibly sourcing canned tuna
Waitrose fully supports the Greenpeace campaign to end the sale of tuna caught with the use of fish aggregation devices used in conjunction with purse seining. Waitrose will not introduce any own label or branded tuna products produced from tuna caught in such a way.
All Waitrose own label skipjack tuna is pole and line caught from Fish Aggregation Device free fisheries in the Maldives. Since April 2013 all the skipjack tuna used in our business, both canned and in salads and sandwiches, has been certified as sustainable by the Marine Stewardship Council.
Waitrose English Rainbow trout and Organic Brown are supplied by Trafalgar Fisheries perfectly situated in meadows adjoining the River Avon, just south of Salisbury.
The fish are reared at low stocking densities in gravel and earth ponds fed by the clear waters of the Hampshire Avon. The relationship with Trafalgar Fisheries and Waitrose has evolved over many years and is based on openness and trust.
Waitrose and Trafalgar Fisheries share the common aim of ensuring that all our fish are reared to the highest welfare standards with respect on the environment to produce great tasting food.