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Waitrose Community Matters

By placing a token in the Community Matters box at your local branch you’re helping your community. Since its launch in 2008, the scheme has donated £14 million to local charities chosen by you.

At the end of your shop in branch, you’ll receive a token to place in a box of the good cause you’d most like to support. The more tokens a cause gets, the bigger the donation they receive. Each month every Waitrose branch donates £1,000 (£500 in Convenience shops) between 3 local good causes that you choose.


Online, also shares a donation of £25,000 between 3 national causes. After checkout, you will be asked to vote for one of the national causes we are supporting. Each cause will receive a share according to the number of votes - just as we do in our branches.

Find out more about the good causes we support>

Our short video explains how you have the power to make a difference, and the easiest way to get involved.

Find out more about our partner volunteering>


National causes we are currently supporting on


Community Christmas

Community Christmas

Alzheimer’s Society

Alzheimer’s Society

The Prince’s Countryside Fund

The Prince’s Countryside Fund

Community Christmas


Community Christmas believes that no older person in the UK should be alone on Christmas Day unless they want to be. For the vast majority of the UK, Christmas is a time to get together with family and friends. And yet, with all but essential services shut down for Christmas, an estimated 500,000 older people face the stark reality of being alone on Christmas Day.

Christmas can be a catalyst for change; we enable and encourage people of all ages to make connections within their communities which last beyond the day itself, improving quality of life in the longer term. One older lady told us “It has given me the confidence to see what else is going on near me.” A community organiser noted that “One of the off shoots was that the church where we held it have been inspired to do a monthly lunch club.” The impact on volunteers can be just as profound “One helper in his early twenties emailed to say ‘You gave me the bug. So, I went down town last night to feed the homeless.” In just five years, Community Christmas has grown from the gem of an idea, to connecting an estimated 15,500 people to over 500 events across the UK last year - but we need your help to do more.

Additional resources will allow us to provide written and telephone support to people wanting to start new events and activities. Listing on the Community Christmas website is free for all events so that older people, or those that care about them, can do a postcode search to find activities. All older people contacting Community Christmas looking for help finding an event will receive a call-back - the personal touch is vitally important for the people that Community Christmas looks to support.

Alzheimer’s Society

Meningitis Research Foundation

Every three minutes someone in the UK will develop dementia. Dementia is not a natural part of growing old or simply about forgetfulness. It is the slow deterioration of the brain, caused by a host of diseases, the most common of which is Alzheimer’s. It is debilitating and affects people in different ways. It affects the way people think, behave and relate and people can lose the ability to walk, talk and even eat. As you can imagine, the devastating impact of a dementia diagnosis is not only felt by one person but by the whole family, friends and work colleagues. It is the leading cause of death in England and Wales, and set to be the UK’s biggest killer. Dementia can devastate lives. It means the plans you made and the future you looked forward to, will no longer happen.

Our mission at Alzheimer’s Society is to transform the landscape of dementia. We are the UK’s leading dementia support and research charity – funding both cutting-edge research into a cure for tomorrow and vital support services for people living with dementia today. We have over 3,000 services, including our Dementia Support Workers, supporting local families across the UK. Our highly skilled Dementia Support Workers are at the heart of every local community. They provide one to one support to people living with dementia and are there from the point of diagnosis onwards – making sure that people know what help is out there, what financial forms to fill out and what services they can access. They provide both practical and emotional support to individuals and families affected by dementia. Simply put, they often become a lifeline to families at the most difficult time of their lives. With your support, we can reach more people than ever before.

The Prince’s Countryside Fund

Mother-of-two Sarah with her two children

The Prince’s Countryside Fund was established in 2010 by HRH The Prince of Wales. Since then, we have been proud to support over 220 projects throughout the UK. By supporting us you can help us raise funds to support our £1.2m annual grant pot. Our grants help to improve the prospects and viability of family farm businesses, sustain rural communities and drive economic vibrancy.

Rosie Salter, a young shepherdess from Hampshire, recently attended an event run by Innovation for Agriculture, funded by The Prince’s Countryside Fund. The event looked at how farmers could use electronic identification (EID) of their livestock to its full potential, and Rosie was keen to see how her farm’s use of EID could be improved. As a new entrant into the industry, Rosie said of the event: “It was helpful and really expanded my knowledge. Everyone benefitted, and it was great to hear the experiences of other farmers too.”

Crowle, a village in Worcestershire, has benefitted from a grant from the Fund to set up a new shop and social hub, due for completion in 2018. The new Community Hub will function as a meeting place, reducing isolation, and create two new jobs in the village, as well as providing volunteering opportunities – 70 people have signed up already - and training for young people. It will also boost the local economy as it will be a new retail outlet for local farmers, and suppliers of local produce and products. The Fund also supports farming families and rural communities through projects such as The Prince’s Farm Resilience Programme, a scheme that helps up to 300 family farms each year plan for the future, develop their business skills, and build stronger networks with other local farms and rural businesses.

Community Matters results

To see the results and amounts that we have donated to previous charities click here

Contact us

If you are a UK-registered national charity and would like to be considered for our Community Matters Online initiative then please post your applications on headed paper for consideration to:

Waitrose Community Matters Team
Waitrose Limited
Doncastle Road
RG12 8YA

Please give a brief outline of the work your charity does along with details of any current projects that you are seeking funding for. This should be no more than one side of A4. The Community Matters Team will then only contact you if your application is successful or if they require further details.