Big Society Award
The success of Community Matters came under the spot light as Prime Minister David Cameron invited Waitrose to join him at 10 Downing Street as one of the Big Society Award winners. Through Community Matters, we have given more than £13.5 million of our profit to support more than 38,000 good causes since its launch in 2008.
Building on the successful Community Matters model, we launched Community Matters Partner Volunteering in May 2012. Local causes can now bid for 'Partner time' as every year we set aside a budget for each store to invest in volunteering. Our stores are also able to facilitate customer volunteering to build closer relations in our communities by advertising vacancies where we support causes under Community Matters.
Grow and Sell Seed Kits
Our newest initiative is aimed at encouraging 7-11 year olds in local schools to grow their own produce and sell it outside our stores to our customers. Every branch will have the opportunity to work with local schools, encouraging children to eat well and gain wider variety in their food choices. The scheme will help children identify where food comes from, the importance of seasonality and the fragility of producing food. Plus it allows children to develop an entrepreneurial spirit by selling their produce to our customers.