Community cricket

As proud team sponsor of England Cricket we are commited to supporting local cricket clubs and bringing grass roots cricket to
the wider community

In partnership with the ECB, Waitrose have so far supported more than 900 cricket clubs to host special ECB Club Open days so that anyone can get involved from volunteer to player to social member.

In 2014, the ECB Club Open Days scheme supported by Waitrose saw local clubs opening their doors to the community to have fun, get involved and enjoy a day of cricket. With £100 of products being provided by Waitrose to each event, the cricket clubs laid on activities including special matches, masterclass training sessions, coaching for children, barbecues, fund-raising activities and lots more.

The scheme is designed to get more people enjoying cricket, playing the game and volunteering to help out at their local clubs.

See the five clubs who were selected to host a Showcase Club Open Day and get a flavour for the events >

But that’s not all...

As well as providing food and volunteers for these events, Waitrose has been actively supporting local clubs through the Waitrose Boundary Fund, which is part of the England & Wales Cricket Trust (EWCT) Small Grant Scheme. Waitrose donated £100 to the EWCT Small Grant Scheme for every 4 or 6 scored in an international England match in 2014, meaning a total of £236,500 towards local cricket clubs in communities up and down the UK.

The overall scheme will see money distributed to cricket clubs in the UK for improvements and refurbishments to facilities. Cricket clubs with a maximum award of up to £4,000 and can be applied for from January 2015, being distributed thereafter. Until then cricket clubs interested in gaining support can go to and sign up to the Club Support Newsletter.

For more details, view the ECB press release >