Community cricket

As proud team sponsor of England Cricket we are committed to supporting local cricket clubs and bringing grass roots cricket to
the wider community

In partnership with the ECB, we have so far supported more than 900 cricket clubs to host special ECB Club Open Days so that anyone can get involved, from volunteer, to player, to social member.

The scheme is designed to get more people enjoying cricket, playing the game and volunteering to help out at their local clubs.

In 2014, the ECB Club Open Days scheme supported by Waitrose saw local clubs opening their doors to the community to have fun, get involved and enjoy a day of cricket. With £100 of products being provided by Waitrose to each event, the cricket clubs laid on activities including special matches, masterclass training sessions, coaching for children, barbecues, fund-raising activities and lots more.

This summer, Waitrose and the ECB are encouraging even more clubs to get involved so click on the link below to find out the benefits and process you need to go through if you, or your club, are interested in registering to host an event.

See the five clubs who were selected to host a Showcase Club Open Day in 2014 and get a flavour for the events >


But that’s not all...

As well as providing food and volunteers for these events, we have been actively supporting local clubs through the Waitrose Boundary Fund, which is part of the England & Wales Cricket Trust (EWCT) Small Grant Scheme. We donated £100 to the EWCT Small Grant Scheme for every 4 or 6 scored in an international England match in 2014, meaning a total of £236,500 towards local cricket clubs in communities up and down the UK.

The overall scheme will see money distributed to cricket clubs in the UK for improvements and refurbishments to facilities. Cricket clubs have been applying for funds since January 2015 and we’ll be bringing you some of the stories of those clubs who received funds to improve their club. The Waitrose Boundary Fund will continue to grow this summer, as we donate £100 for every boundary scoredby the England Men’s team during the Investec Ashes series this summer.