Alongside our commitment to the England Cricket teams at an elite level, Waitrose are also heavily involved in developing cricket at grassroots level in the UK. A large part of this activity centres on our support for the England & Wales Cricket Trust (EWCT) Small Grant Scheme. The scheme aims to create a sustainable future for affiliated cricket clubs through improving their facilities. Clubs can be supported with a maximum award of up to £4,000 and can apply for the scheme through their local County Cricket Board, with the application period running from January to March annually.
Over the course of the UK summer, Waitrose has supported EWCT Small Grant Scheme by pledging £100 for every four or six scored across the entire 2014 home international summer, including England, England Women, England Lions and England Under-19s. Waitrose hopes that by providing such support to the scheme, clubs will be able to improve their facilities and welcome more cricketers, volunteers and spectators to matches in our local communities. This investment goes hand in hand with our support of the ECB Club Open Days initiative which aims to promote local cricket clubs through events.
The ECB already invests in local cricket clubs to apply for small grants to help improve facilities. The Waitrose donation, alongside backing from Sport England, tops up this fund allowing a greater number of clubs and local communities to benefit. More information can be found at www.ecb.co.uk/waitrose.
Mike Gatting, ECB Managing Director of Cricket Partnerships said: “Both the ECB and Waitrose are passionate about creating a sustainable future for cricket clubs and their communities. The fund can play a part in getting more games on with better rain covers, as well as refurbishing your kitchen or creating a BBQ area to increase club funds.”
Rupert Ellwood, Head of Marketing of Waitrose said: “For us, an important part of being a sponsor of England Cricket is encouraging cricket in local communities – and throughout 2014 our shops thoroughly enjoyed supporting local clubs as they held open days. We hope this boundary fund will make a real difference to grassroots cricket up and down the country.”
As Waitrose’s involvement with the England teams and grassroots cricket continues, we will also be showcasing clubs that have benefitted from the EWCT Small Grant Scheme – keep an eye on this page as the cricket season progresses for the latest news