With an exciting summer of international cricket already at the crease, we're keeping a hawk-eye on every cover drive, carrom ball and slip catch as England take on the mighty spin and slinging swing of the subcontinent.
Not only do we have the inside edge on your English heroes with exclusive interviews and videos, but you can win match tickets for the Sri Lanka and India series, and bowl over family and friends with our cricket inspired recipes.
The exciting partnership with the England and Wales Cricket Board means we will be supporting the England team throughout its packed schedule over the next 3 years. This includes this summer's prestigious series against India, Australia (2015), the ICC World Cup in Australia and New Zealand (2015), the ICC World Twenty20 and ICC Women’s World T20 in India (2016), and the tour of South Africa (2016).
‘Millions of people play and watch cricket in the UK and at the heart of the game is cricket tea which, of course, Waitrose is perfectly placed to provide,’ says Rupert Thomas, Marketing Director of Waitrose.
Equally enthusiastic, England captain Alastair Cook adds: 'Everyone is excited about this new era and looking forward to the international summer ahead. It’s great to have Waitrose on board and I sincerely hope the partnership coincides with success on the field.’
Community activity, from grassroots to elite level, will be at the heart of the sponsorship, including ECB Club Open Days and partner volunteering.