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Sunset over fields and city

The Prince's Rainforest Project

Tropical forests absorb nearly a fifth of all man-made CO2 emissions around the world. This greatly helps to minimise the effects of climate change. These same rainforests are currently being destroyed at the rate of an area the size of a football pitch every four seconds. The Prince's Rainforest Project (PRP) was set up by HRH The Prince of Wales and seeks to 'make rainforests worth more alive than dead'. The PRP team works with Governments, businesses and non-profit organisations to find solutions to deforestation.

As part of our wider commitments on tackling climate change the John Lewis Partnership supports the PRP call for emergency action to help combat climate change by addressing rainforest destruction.

We share the aims of the PRP and encourage others to join us in the call for urgent action to tackle climate change by addressing rainforest destruction.The PRP has launched a global awareness campaign to improve understanding of the link between rainforests and climate change and the need for urgent action to stop deforestation. The PRP used World Environment Day to highlight the role businesses are playing in helping to spread the message.

The PRP website www.rainforestSOS.org (this link opens in a new window) has a variety of film clips of corporate leaders and famous faces talking about climate change and deforestation. Follow this link to watch our Chairman, Charlie Mayfield, pledging his support for the campaign. One of the ways you can help is by signing up at the PRP website www.rainforestSOS.org (this link opens in a new window). Adding your name costs nothing, but without it, deforestation might just cost us the earth.

Freshwater stream running down from the mountains