LEAF

The LEAF (Linking Environment and Farming) marque is a guarantee to consumers that the producer operates their business and production techniques in an environmentally responsible way.

Acting as a bridge between conventional and organic farming, the LEAF initiative encourages farmers to do more to protect and enhance the countryside by adhering to a series of Integrated Farm Management principles including:

• efficient soil management and appropriate cultivation techniques
• the use of crop rotation
• careful choice of seed varieties
• a commitment to animal welfare and wildlife habitats
• maintenance of the landscape and rural communities

LEAF is an independent charity dedicated to raising the integrity of British food and they advise farmers and growers on how they can meet the strict standards enabling them to display the LEAF marque on their products. Several farms that supply Waitrose already demonstrate the LEAF principles and we want to encourage all Britain’s farmers to produce food in the most responsible way, thereby offering our customers the ability to make an informed choice about the food they buy.

If you value wholesome, affordable food which is produced to environmentally and socially responsible standards then you need to look out for the LEAF marque on Waitrose fruit and vegetables.

For more information about the LEAF initiative visit www.leafmarque.com (This link opens in a new window).

Leckford Estate, the Waitrose Farm, is a LEAF certifed farm. Find out more about Leckford Estate.