is the world's first major documentary film to expose the devastating impact of overfishing on our oceans.
As a leading retailer of sustainably sourced fish, Waitrose is proud to support the UK release of the film, a small independently made documentary based on the book of the same name by respected environmental journalist Charles Clover.
Watch the film trailer

Fish is the primary source of animal protein for about one-sixth of the world’s population and it accounts for 40 per cent of the diet of Africans.

ASK where the fish you are buying has been caught
CHOOSE fish from sustainable sources.
"With many species on the brink of extinction, there has never been a more pressing need to bring this issue to the fore. The End of the Line shows that we can all enjoy fish, but encourages us all to think more carefully about where it's coming from."

© 2012 Waitrose
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