Waste not, want not
Here are just some of the ways Waitrose is already helping customers to get the most from the food that they buy, whilst reducing food wastage:
Clear on-pack information
In addition to information on food nutritional content, we provide clear guidance on the preparation, cooking and storage of the own-label food products we sell. This helps to ensure our customers make the most of the products they buy and enjoy them at their best.
We have recently reviewed all our back-of-pack labelling and have created new messaging designed to reduce duplication and give maximum legibility to this important information. This, we hope, will help customers to consistently locate the information most important to them.
Understanding date labels
We have given greater prominence and enhanced legibility to on pack date codes (eg ‘use by’, ‘best before’), to help our customers easily identify this information and assist our shop Partners with stock rotation. Our customers can also seek advice on specific products, including best consumption date information, through our Customer Careline
Portion control
Where possible, we indicate on pack a recommended serving size, as well as the total number of servings per pack. On some of our own-label packs we have also incorporated a measuring gauge to help customers more easily visualise portion size.
Meal planning tips
We provide planning information in our in store Seasons brochure to help our customers save time and money, particularly when entertaining and for special occasions like Christmas. This includes tips on what to prepare and when (for example: the night before), how to make the most of the ingredients you have and what to do with leftovers.
Functional packaging
During new product development, we constantly challenge our packaging solutions to ensure they are fit-for-purpose and ensure maximum shelf life without compromising product quality and safety. We endeavour not to add any packaging to a product other than that which is absolutely required. We also look for opportunities to provide and promote longer-term packaging solutions to food waste, for example by using reusable, resealable, or recloseable packaging.
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