A new look at eating well with a love of food
at its heart

At Waitrose, we believe everyone should be able to choose delicious food that supports a healthy and active lifestyle - whether it is it food that is nutritionally balanced or food that  helps us control the amount of calories we eat. Delicious food and drink and a healthy lifestyle go hand in hand.

So we developed LOVE Life a range of irresistibly tasty food and recipe ideas that allow you to make positive, tasty choices that are right for you and can be enjoyed. Whether it is savouring great flavour while eating more variety, eating more of your 5 a day, fibre, omega 3, more vitamins and more minerals, or controlling calories, LOVE life has a product for you.

Look out in branch for LOVE life products from Waitrose based on this simple philosophy: nutritious food and variety can taste great and should be enjoyed. The innovative products have been developed with the expertise and knowledge of our in-house nutritionists and the creativity and flair of our award-winning chefs.

The colourful LOVE life logo appears on products and ingredients across the store, highlighting nutritional benefits. The packaging’s vibrant primary colours symbolise the fact that a variety of food colours provides a diverse diet.

And now there is also LOVE life You Count… a range of great tasting meals and snacks for those times when every calorie counts. Love life You Count is designed to support a calorie-controlled diet of 1500 calories a day.