Bangers and mash, crispy bacon butties and ham sandwiches. Hardly luxury grub, right? Well, they soon could be if you want the bacon in your butty or the pork in your sausage to be British. The great British banger is in danger and we want your help to save it. British pig farmers are currently losing approximately £26 per pig they sell. Feed prices are rocketing and the 2007 foot and mouth outbreak led to lower pork prices following the loss of valuable export markets for British pig meat. But why should you care? Well, not only does British pork taste delicious, our farms have some of the highest welfare standards in the world.
Waitrose has stood by its farmers at this difficult time, but it's hardly surprising that 95 per cent of British pig farmers are considering calling it quits. That's why we've teamed up with leading chefs, foodies, the British Pig Executive and Farmer's Weekly to launch the Save Our Bacon campaign. If consumers pledged to buy pork at a fair price, we could make a big difference to the future for British pig farmers. Sign up to our Pig Pledge and help us Save Our Bacon!
William Sitwell, Editor, Waitrose Food Illustrated
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