Creates straighter hair for up to 3 days. With keratin protein. What it Does: Transforms curly, frizzy hair into a straight, smooth style that lasts up to 3 days*. Our revolutionary heat-activated formula wraps each strand to seal in longer-lasting straightness without weighing hair down. Protects against heat damage and blocks frizz. *Or until your next shampoo if less than 3 days. ""I lock in smoothness with hair straighteners to add longevity to straight styles while preventing frizz and damage."". - Kerry Warn, International Creative Consultant
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