On location
The 2.5 minute fairy-tale advert was shot in Hungary during the summer, in 30-degree heat – which meant that ‘winter’ was created by huge amounts of biodegradable fake snow and clever CGI, plus lots of actors dressed up to keep warm
Behind the scenes
The story behind the story
Our advert is the first Christmas one we’ve made with John Lewis & Partners and involved lots of people (and dragons!). If you’re intrigued to find out more about the making of it, then take a look at the behind the scenes video and read on
On location
Excitable Edgar and Ava
The interaction between these lead characters is the focus of the advert, but in real life, young actor Ruby (Ava) practised her reactions to Edgar’s mishaps with another actor in his place. The lovable dragon was computer-generated and added in later
The music
Who sings the song for the John Lewis & Partners Christmas advert is anticipated as much as the storyline is. This year’s song is Can’t Fight This Feeling, sung by Bastille frontman Dan Smith and is a cover of the 1984 original by REO Speedwagon