We believe that we need to look after the ecological health of our oceans for future generations. That’s why all our own-label fish is responsibly sourced from suppliers we know and trust. Our Icelandic cod is line-caught, and in our shops fast.
FISHING WITH CARE
We’re proud of our record when it comes to treating our seas with care and respect. For more than 15 years we’ve pledged to only source fish that’s responsibly sourced – that means working exclusively with well-managed fisheries that use sustainable fishing methods and care for the marine environment.
In fact, we’re the only supermarket that’s been awarded ‘UK Fish Counter of the Year’ for the second year in a row by the Marine Stewardship Council (MSC), an international non-profit organisation that protects the oceans.
STRAIGHT FROM THE SEA
Our Icelandic cod is chunky and succulent with a delicate flavour – perfect for simply pan-frying or oven-baking. For something different, try poaching it in a Thai-style curry or a creamy white wine sauce.