We offer a range
of own label brands
from the most indulgent
to everyday essentials,
organic and health
At the heart of our essential Waitrose range is the belief that you shouldn’t have to compromise your standards, even on the everyday items. Essential Waitrose, our entry level tier, was launched in 2009, there are now more than 1,500 essential Waitrose products across grocery, household, fresh, lunchbox, health & beauty. Essential Waitrose is now a £1 billion brand.
Launched in June 2016, Waitrose 1 is our top tier brand and delivers the very best of Waitrose across fresh and ambient.
Waitrose Duchy organic
Our flagship organic brand. Created from a ground-breaking partnership between Duchy Originals and Waitrose, it is built on the shared principles of Good Food, Good Farming and Good Causes set out in our Good Food Charter.
Other Waitrose brands
Explore all our brands
Waitrose is proud
of the many awards
we have received
Grocer Gold Award for Consumer Initiative of the Year for Pick Your Own Offers
Which? Supermarket of the Year award
Which? Favourite Supermarket Customer Survey
Waitrose won in two categories in the Drinks Retailing Awards: Multiple Cider Retailer of the Year and Multiple Champagne Retailer of the Year
Awarded top marks in Global Benchmark on Animal Welfare report
Verdict Customer Satisfaction Awards - Best Food and Grocery Retailer
Compassion in World Farming Awards - Best Retailer
Marine Stewardship Council - Best MSC Certified Fish Counter
Which? Waitrose ranked top for customer service
To speak to Waitrose Business to Business, please email B2BUK@waitrose.co.uk