We offer a range
of own label brands
from the most indulgent
to everyday essentials,
organic and health
Essential Waitrose & Partners
At the heart of our Essential range is the belief that you shouldn’t have to compromise your standards, even on the everyday items. Essential Waitrose & Partners, our entry level tier, was launched in 2009, there are now more than 1,500 Essential products across grocery, household, fresh, lunchbox, health & beauty. Essential Waitrose & Partners is now a £1 billion brand.
Launched in June 2016, No.1 is our top tier brand and delivers the very best of Waitrose & Partners across fresh and ambient.
Waitrose Duchy Organic
Our flagship organic brand. Created from a ground-breaking partnership between Duchy Originals and Waitrose, it is built on the shared principles of Good Food, Good Farming and Good Causes. It is the UK’s largest own-label organic food and drink brand and celebrated its 25th anniversary in 2017.
Other Waitrose & Partners brands
Explore all our brands
Waitrose & Partners is
proud of the many
awards we have received
Grocer Gold Award for Consumer Initiative of the Year for Pick Your Own Offers
Which? Supermarket of the Year award
Which? Favourite Supermarket Customer Survey
Waitrose won in two categories in the Drinks Retailing Awards: Multiple Cider Retailer of the Year and Multiple Champagne Retailer of the Year
Awarded top marks in Global Benchmark on Animal Welfare report
Verdict Customer Satisfaction Awards - Best Food and Grocery Retailer
Compassion in World Farming Awards - Best Retailer
Marine Stewardship Council - Best MSC Certified Fish Counter
Which? Waitrose ranked top for customer service