Waitrose Business to Business Brands and awards
brands-and-awards_05_05_05_05About Waitrose B2BCurrent clientsProspective clientsBrands and awards

We offer a range
of own label brands
from the most indulgent
to everyday essentials,
organic and health

Essential Waitrose & Partners

At the heart of our Essential range is the belief that you shouldn’t have to compromise your standards, even on the everyday items. Essential Waitrose & Partners, our entry level tier, was launched in 2009, there are now more than 1,500 Essential products across grocery, household, fresh, lunchbox, health & beauty. Essential Waitrose & Partners is now a £1 billion brand.

More about Essential Waitrose & Partners >



Launched in June 2016, No.1 is our top tier brand and delivers the very best of Waitrose & Partners across fresh and ambient.

More about No.1 >

Waitrose Duchy Organic

Our flagship organic brand. Created from a ground-breaking partnership between Duchy Originals and Waitrose, it is built on the shared principles of Good Food, Good Farming and Good Causes. It is the UK’s largest own-label organic food and drink brand and celebrated its 25th anniversary in 2017.

More about Waitrose Duchy Organic >


Other Waitrose & Partners brands

Explore all our brands

Find out more >







Waitrose & Partners is
of the many
we have received

Waitrose & Partners brands

June 2016 

Grocer Gold Award for Consumer Initiative of the Year for Pick Your Own Offers

May 2016

Which? Supermarket of the Year award

February 2016

Which? Favourite Supermarket Customer Survey

Waitrose won in two categories in the Drinks Retailing Awards: Multiple Cider Retailer of the Year and Multiple Champagne Retailer of the Year 

Awarded top marks in Global Benchmark on Animal Welfare report

June 2015

Verdict Customer Satisfaction Awards - Best Food and Grocery Retailer

Compassion in World Farming Awards - Best Retailer

Marine Stewardship Council - Best MSC Certified Fish Counter

September 2015

Which? Waitrose ranked top for customer service

logo_10Marine Stewardship CouncilVerdictCompassion in world farmingWhich?The Grocer