The Waitrose Food & Drink Report

The era of the mindful consumer

The Waitrose & Partners Food & Drink Report 2018-19 shows how mindfulness of our wellbeing and environment are having a huge influence on the way we shop and eat today.

Released today (1st November) the sixth annual report is based on comprehensive new OnePoll consumer research of people across Britain - not just Waitrose shoppers.  Supported by focus group research, and insight from millions of purchases in Waitrose & Partners shops and online, and from the retailer’s food and shopping experts.