Bovril beef extract 250g


Brand Price Match - Checked 14/04/2014



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Product Summary

Bovril - a great, hearty drink, warming millions with it's beefy taste since 1886. Do you know your Bovril history? In 1871, a Scot, John Lawson Johnston, won a 'canned beef' contract to feed Napoleon's troops with his invention""Johnston's Fluid Beef"". This has evolved into the Bovril we know today. In 1968, the year Bovril production moved from London to Burton on Trent, Burton Football Club was saved from relegation when Stevenage Town left the Southern League! In 1994, enough Bovril drink was made to fill 90 million match day mugs. In the same year, Andy Cole became the highest ever Premiership scorer with 34 goals in a season for Manchester United. Product formulations may vary and consumers should always check the actual product label.


Beef Stock (43%), Yeast Extract (24%), Salt, Colour (E150c), Waxy Maize Starch, Dehydrated Beef (1.3%), Flavour Enhancer (Disodium 5'-ribonucleotides), Lactic Acid, Niacin, Thiamin, Riboflavin, Folic Acid, Spice Extracts (contains celery), Vitamin B12

Preparation & Storage


  • Delicious Bovril drink warms and satisfies. Simply add hot water to one good teaspoonful of Bovril and stir.


Store in a cool dark place. For Best Before End See Back of Pack.