Health

There are few things

MORE IMPORTANT than the food we eat

We’re committed to helping you make healthier choices for a happy, healthy lifestyle.

Our expert teams work hard to make sure every product meets high Waitrose standards – delicious, nutritious, and made with care. We're adding more good stuff like wholegrains, fruit and veg – and cutting back on sugar, salt, saturated fat, and calories wherever we can.

Trying to eat well at home? Find nutritious meal and snack ideas from breakfast through to dinner.

Browse healthy recipes

You can shop healthier too by looking out for our Good Health label.

Shop healthy food

Small changes,
BIG impact

At Waitrose, we’re always looking for ways to make good food even better. Here are some of the things we’re doing to help you make healthy choices.

We've set a target to increase the amount of healthy food and drinks we sell – aiming for 85% as a proportion of total sales by 2028.
We have evolved our Good Health criteria to include an ingredient assessment. The updated yellow logo will be found on nutritious foods made without additives or less recognisable ingredients.
Our My Waitrose members with a Vitality health or life insurance plan can claim up to 25% cashback on Waitrose products with the Good Health logo. You can find out more here.

We were the first supermarket to introduce a Plant Variety logo to our own label products, now on over 240 products, supporting customers to diversify their diets, increase their plant intake and add more fibre. Find out more here.

In 2024, we were the first retailer to set a target to increase fibre sold from key categories. By 2030, we’ll increase fibre in everyday staples such as bread and other key categories by 25%.
We’ve signed up to the Food Foundation's "Bean Pledge," and committed to increasing beans, pulses and legumes sold by 25% by 2028.

We regularly review permitted ingredients for our products. Artificial colors, artificial flavorings, and 146 additives—including aspartame—are prohibited in Waitrose products.
We maintain an ongoing additive reduction program, which has improved the recipes of 110 own label products, removing 220 unnecessary additives over the past 20 months.

Meet the NUTRITIONIST

Joanne Lunn says variety is everything in a healthy diet

“HELPING customers to make healthy choices is something I truly believe in. I’m really PASSIONATE about the role that our diets can play in helping us to live HAPPY, HEALTHY lives.”

So passionate in fact, that she’s made it her mission to help improve our health offering to customers over her 13 years working as a nutritionist at Waitrose. “I advise the Waitrose product team on ways to make products healthier by adding more veg or reducing sugar, calories and salt. No two days are the same – sort of like a healthy, balanced diet!”

Outside of work, Joanne has an equally balanced approach to life and loves to bake at home with her two daughters. “Nothing is off limits – it’s all about eating the biggest variety of delicious, nutritious foods you can find. My top tip is to add more veg to your diet – it’s one of the easiest things you can do to improve the balance of what you eat.”

We believe in a HAPPIER, HEALTHIER world for our PARTNERS and COMMUNITIES

We’re working with our national charity partner Home-Start to provide training to their network of 10,000+ volunteers to upskill them to support families with common issues around food and nutrition, sleep and financial wellbeing.

To mark World Menopause Day in October 2022 we drafted menopause guidance to support Partners and we’re proud to be a menopause-friendly workplace. Our team of in-house menopause experts set up an intranet hub with a full suite of resources and further support.

We’re working with our national charity partner Home-Start to train their 10,000+ volunteers. The training will help the volunteers to support families with issues around food and nutrition, sleep and financial wellbeing.

We’re proud to be a menopause-friendly workplace. Our team of in-house menopause experts have created an information hub with advice and support for Partners.

Did you KNOW?

In 2006, Waitrose become the first retailer to implement the Food Standard Authority’s traffic light signposting system (to indicate fat, sugar and salt content) on sandwiches and ready meals.