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Breakfast Cereal

Kellogg's happy gut range

Including lots of high fibre cereals in your diet is key to a healthy digestive system. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Enjoy as part of a healthy diet and lifestyle

Start your day in a healthier way

Find a breakfast cereal to suit your taste with low or no added sugar

Fill your bowl

Stock up on family favourites with our latest cereal offers

Weetabix24s

Add 2 for £4

3.9 out of 5 stars(8)

Add 2 for £4

3.9 out of 5 stars(8)

£2.80(11.7p each)

Kellogg's Corn Flakes720g

save 70p. Was £2.70

4.5 out of 5 stars(10)

save 70p. Was £2.70

4.5 out of 5 stars(10)

£2.00(27.8p/100g)

Dorset Cereals Gloriously Nutty Muesli500g

save £1.00. Was £3.50

4.9 out of 5 stars(15)

save £1.00. Was £3.50

4.9 out of 5 stars(15)

£2.50(50p/100g)

Breakfast of champions

Kick-start your day with crunchy granola, creamy yogurt and sliced fruit – plus tasty toppings

Blueberries225g

4.5 out of 5 stars(319)

£3.50(£15.56/kg)

Quaker Oat So Simple Original 10 Porridge Sachets270g

Add 2 for £4

5 out of 5 stars(6)

Add 2 for £4

5 out of 5 stars(6)

£2.75(£1.02/100g)

Quaker Oat So Simple Original 10 Porridge Sachets270g

Add 2 for £4

5 out of 5 stars(6)

Add 2 for £4

5 out of 5 stars(6)

£2.75(£1.02/100g)

Breakfast of champions

Kick-start your day with crunchy granola, creamy yogurt and sliced fruit – plus tasty toppings

Blueberries225g

4.5 out of 5 stars(319)

£3.50(£15.56/kg)

Kellogg's Special K Red Berries500g

save 50p. Was £3.50

5 out of 5 stars(3)

save 50p. Was £3.50

5 out of 5 stars(3)

£3.00(60p/100g)

Kellogg's Crunchy Nut Bites Honey & Nut375g

Introductory Offer.Will be £2.99

Introductory Offer.Will be £2.99

£2.00(53.3p/100g)

Nestlé Bitesize Shredded Wheat625g

save £1.00. Was £3.00

4.7 out of 5 stars(3)

save £1.00. Was £3.00

4.7 out of 5 stars(3)

£2.00(32p/100g)

Scott's Original Porage Oats1kg

Add 2 for £3.50

4.3 out of 5 stars(8)

Add 2 for £3.50

4.3 out of 5 stars(8)

£2.30(23p/100g)

Essential Fruit & Nut Muesli1kg

4.7 out of 5 stars(172)

4.7 out of 5 stars(172)

£2.50(25p/100g)

Fancy a frothy coffee?

You can enjoy one in less than a minute with an instant latte, cappuccino or mocha – just add water and enjoy the café experience at home

Weetabix24s

Add 2 for £4

3.9 out of 5 stars(14)

Add 2 for £4

3.9 out of 5 stars(14)

£3.40(14.2p each)

Essential Porridge Oats1kg

4.3 out of 5 stars(189)

4.3 out of 5 stars(189)

£1.10(11p/100g)

Weetabix Oatibix Flakes550g

Add 2 for £4

5 out of 5 stars(4)

Add 2 for £4

5 out of 5 stars(4)

£3.10(56.4p/100g)

Weetabix Crispy Minis Chocolate Chip600g

Add 2 for £4

4.5 out of 5 stars(2)

Add 2 for £4

4.5 out of 5 stars(2)

£3.00(50p/100g)

Quaker Rolled Oats1kg

Add 2 for £3.50

4.6 out of 5 stars(9)

Add 2 for £3.50

4.6 out of 5 stars(9)

£2.00(20p/100g)

Essential Bran Flakes750g

4.5 out of 5 stars(128)

4.5 out of 5 stars(128)

£1.20(16p/100g)

Dorset Cereals Fantastically Fruity Muesli600g

save £1.00. Was £3.50

4.5 out of 5 stars(13)

save £1.00. Was £3.50

4.5 out of 5 stars(13)

£2.50(41.7p/100g)

Weetabix Oatibix Biscuits24s

Add 2 for £4

4.1 out of 5 stars(7)

Add 2 for £4

4.1 out of 5 stars(7)

£3.10(12.9p each)

Kellogg's Variety 8 Pack190g

save 80p. Was £2.30

4.5 out of 5 stars(2)

save 80p. Was £2.30

4.5 out of 5 stars(2)

£1.50(78.9p/100g)

Essential Wholewheat Biscuits24s

4.5 out of 5 stars(114)

4.5 out of 5 stars(114)

£1.80(7.5p each)

Dorset Cereals Honey Granola500g

Save £1.15. Was £4.15

5 out of 5 stars(2)

Save £1.15. Was £4.15

5 out of 5 stars(2)

£3.00(60p/100g)

Dorset Cereals Nutty Granola500g

Save £1.15. Was £4.15

3.1 out of 5 stars(8)

Save £1.15. Was £4.15

3.1 out of 5 stars(8)

£3.00(60p/100g)

Flahavan's porridge oats1kg

5 out of 5 stars(35)

5 out of 5 stars(35)

£2.30(23p/100g)

Rise and shine

Liven up your morning bowl of cereal with fresh, colour-popping prepared fruit

Waitrose Pomegranate210g

4.3 out of 5 stars(52)

£3.00(£1.43/100g)

Alpen No Added Sugar Swiss Style Muesli550g

Add 2 for £4

2.3 out of 5 stars(9)

Add 2 for £4

2.3 out of 5 stars(9)

£2.50(45.5p/100g)

Alpen No Added Sugar Swiss Style Muesli550g

Add 2 for £4

2.3 out of 5 stars(9)

Add 2 for £4

2.3 out of 5 stars(9)

£2.50(45.5p/100g)

Rise and shine

Liven up your morning bowl of cereal with fresh, colour-popping prepared fruit

Waitrose Pomegranate210g

4.3 out of 5 stars(52)

£3.00(£1.43/100g)

Essential Fruit & Fibre Wheat Flakes750g

4.4 out of 5 stars(128)

4.4 out of 5 stars(128)

£1.90(25.3p/100g)

Dorset Cereals Berry & Cherry Muesli600g

save £1.00. Was £3.50

5 out of 5 stars(3)

save £1.00. Was £3.50

5 out of 5 stars(3)

£2.50(41.7p/100g)

Waitrose Raisin, Almond & Honey Granola1kg

4.6 out of 5 stars(96)

4.6 out of 5 stars(96)

£2.25(22.5p/100g)

Dorset Cereals Tasty Toasted Spelt Flakes Muesli570g

save £1.00. Was £3.50

3.2 out of 5 stars(19)

save £1.00. Was £3.50

3.2 out of 5 stars(19)

£2.50(43.9p/100g)

Dorset Cereals Fruits, Nuts & Seeds Muesli600g

save £1.00. Was £3.50

5 out of 5 stars(3)

save £1.00. Was £3.50

5 out of 5 stars(3)

£2.50(41.7p/100g)

Kellogg's All-Bran Original750g

4.3 out of 5 stars(9)

4.3 out of 5 stars(9)

£3.00(40p/100g)

Kellogg's Crunchy Nut840g

4.3 out of 5 stars(7)

4.3 out of 5 stars(7)

£4.00(47.6p/100g)

Essential Corn Flakes500g

4.4 out of 5 stars(94)

4.4 out of 5 stars(94)

£1.00(20p/100g)

Quaker Oat So Simple Golden Syrup 10 Porridge Sachets360g

Add 2 for £4

5 out of 5 stars(4)

Add 2 for £4

5 out of 5 stars(4)

£2.75(76.4p/100g)

Shredded Wheat30s

4.6 out of 5 stars(18)

4.6 out of 5 stars(18)

£2.70(9p each)

Essential Malted Wheats750g

4.4 out of 5 stars(16)

4.4 out of 5 stars(16)

£1.30(17.3p/100g)

Essential Apricot Wheats500g

4.6 out of 5 stars(304)

4.6 out of 5 stars(304)

£1.85(37p/100g)

Scott's Old Fashioned Porage Oats1kg

Add 2 for £3.50

5 out of 5 stars(6)

Add 2 for £3.50

5 out of 5 stars(6)

£2.30(23p/100g)

Kellogg's Fruit'n Fibre700g

4 out of 5 stars(4)

4 out of 5 stars(4)

£3.00(42.9p/100g)

Duchy Organic Jumbo Rolled Oats1kg

4.5 out of 5 stars(134)

4.5 out of 5 stars(134)

£2.25(22.5p/100g)

Dorset Cereals Simply Oat Granola550g

Save £1.00. Was £4.00

3.4 out of 5 stars(8)

Save £1.00. Was £4.00

3.4 out of 5 stars(8)

£3.00(54.5p/100g)

Kellogg's Special K Original500g

4.4 out of 5 stars(8)

4.4 out of 5 stars(8)

£3.00(60p/100g)

Dorset Cereals Berry Granola500g

Save £1.15. Was £4.15

4 out of 5 stars(1)

Save £1.15. Was £4.15

4 out of 5 stars(1)

£3.00(60p/100g)

Weetabix Weetos Chocolatey Hoops500g

Add 2 for £4

4.5 out of 5 stars(2)

Add 2 for £4

4.5 out of 5 stars(2)

£2.90(58p/100g)

Flahavan's Organic Jumbo Oats1kg

4.5 out of 5 stars(26)

4.5 out of 5 stars(26)

£2.40(24p/100g)

Alpen The Original Swiss Style Muesli550g

Add 2 for £4

4 out of 5 stars(4)

Add 2 for £4

4 out of 5 stars(4)

£2.50(45.5p/100g)

Kellogg's Rice Krispies700g

save 90p. Was £3.90

4.5 out of 5 stars(4)

save 90p. Was £3.90

4.5 out of 5 stars(4)

£3.00(42.9p/100g)

Nestlé Honey Cheerios370g

save 60p. Was £2.60

save 60p. Was £2.60

£2.00(54.1p/100g)

Essential Blueberry Wheats500g

4.4 out of 5 stars(37)

4.4 out of 5 stars(37)

£1.85(37p/100g)

Nestlé Shreddies The Original720g

5 out of 5 stars(1)

5 out of 5 stars(1)

£3.40(47.2p/100g)