How WE do things
We believe in better lives for animals, and better futures for farmers, communities and the environment. Look out for these symbols in store and on packaging.
A HAPPIER world
We think there's a better way to do business.
We never stop asking questions
Can good values be good value? And can eating in really be as good as dining out? We think so.
FIRST for animal welfare
Find out why we've won more Compassion in World Farming awards than any other supermarket.
ENOUGH is ENOUGH!
If we all only buy what we need, we can reduce food waste, making a big difference to climate change.
The REUSABLE revolution
100% of our own-brand packaging will be reusable, widely recyclable or home compostable by 2023.
“It’s an ambitious target. But it’s exciting – my proudest moments are when I see new packaging on the shelves and customers looking at it and picking it up. I don’t think I’ll ever stop getting a kick out of that.”
Partner & Packaging Innovation & Delivery Manager