FIRST for animal welfare
We’ve won more Compassion in World Farming awards than any other supermarket.
Chickens with more ROOM to roam
All reared on British farms, they have more space to peck and play.
VEAL CALVES, deer and game birds
Calves are reared to world-leading standards of animal welfare, game with minimal intervention.
Beef cattle with ROOM to roam
They have more space than the Red Tractor standard.
How our LAMBS are reared
With their mothers on British farms until weaning and then in groups outside.
Always RESPONSIBLY SOURCED fish
We’re preserving stocks of fish and seafood for future generations.
Dairy cows LOVE grazing
Ours spend more than half the year outside.