Doing our bit for Fairtrade

Seven years ago, Waitrose switched to selling fair-trade bananas only, being the first British supermarket to do so. This has helped increase the number of ethically sourced bananas in the UK by more than 10%.

All Waitrose bananas are sourced from Columbia, the Dominican Republic and the Windward Islands in the West Indies - a region renowned for producing bananas of exceptionally good quality. Waitrose fruit buyer Amy Lance said, ‘But it’s not all about flavour. The ethical seal of approval ensures that the growers of our bananas receive a premium for their product and that cash from every sale goes towards social projects where the bananas are grown.  So every time you buy a banana you’re not only helping growers but their families and communities, too.’

To date, Waitrose has raised more than £1.2 million for Windward Island communities from the sale of Fairtrade bananas. The money has been used for everything from buying stationery for schools to funding large-scale vaccination schemes.

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A word on bananas...

  • Bananas take their name from the word ‘banan’, the Arabic word for ‘finger’
  • Bananas are rich in valuable nutrients including carbohydrates, potassium, carotene and vitamins A, B6 and E
  • Bananas are the most traded fruit in the world, with more than 100 million tons produced every year
  • The banana plant is not a tree but a herb that can grow up to 15 metres tall

Delicious Fairtrade banana recipes

We believe in treating people fairly

The principle of 'fair-trading' is about giving a fair deal to the people who produce our food in some of the world's poorest countries. Fair-trading schemes generally involve businesses working with suppliers who treat their workers well and pay decent wages. This ensures that communities in poor countries can use profits to invest in their future.

Waitrose Foundation

The Waitrose Foundation is a partnership created in 2005 to help improve the lives of the farm workers and smallholders who grow our produce in South Africa, Kenya and Ghana. During a speech he made in parliament Winston Churchill once said, “we make a living by what we get and we make a life by what we give” - and how appropriate are these words when considering the work being done by the Waitrose Foundation.
Find out more

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