The Prince's Countryside Fund

The Prince's Countryside Fund

As it enters its fifth year, The Prince’s Countryside Fund is ploughing ahead with its mission to help people living in rural communities

Set up in 2010, the Prince's Countryside Fund is a collaboration of businesses and brands that have teamed up to help secure a brighter future for British farmers and the countryside.

Chaired by Mark Price, managing director of Waitrose, the fund has so far given out £5 million in grants to 120 projects that have helped more than 100,000 people. The projects include transport schemes, village shops and pubs, farms and rural enterprises, with funding to tackle four key issues affecting the countryside: creating thriving country communities, improving rural livelihoods and countryside knowledge, and finding the farmers of the future.

The Prince's Countryside Fund

National Countryside Week, 20th - 26th July

If you have been itching to don your walking gear, and get out and about to breathe in some fresh air, then now is certainly the right time to do it. This week HRH The Prince of Wales is calling on Britons everywhere to explore their nearest rural space in celebration of National Countryside Week.

The campaign, which is now in its fifth year, is organised by The Prince’s Countryside Fund, a charity to support the long-term viability of Britain’s agrarian areas.

With the help of Waitrose, the fund has so far supplied £5 million in grants to 120 ventures nationwide, helping some 100,000 people. The projects include transport schemes, village shops and pubs, farms and rural enterprises.

How do you get involved?

As well as encouraging Brits to take time to discover the nation’s natural landscape, this year the campaign is also asking shoppers to celebrate the best of British food and drink by purchasing products bearing The Prince’s Countryside Fund logo. There are currently more than 200 products supporting the fund, ranging from cereal maker Jordans to Davidstow cheese – all of which are made using ingredients grown in the UK.


A taste of the countryside from Duchy Originals

Duchy Originals from Waitrose is the new face of British organic food. At Waitrose and Duchy we share a belief in the value of good food that has been grown and produced sustainably.

By choosing Duchy Originals from Waitrose, you can enjoy delicious, great-quality food and drink, while helping to preserve our food heritage and support British charities.

Find out more about the Duchy Originals from Waitrose range >