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Waitrose Community Matters

By placing a token in the Community Matters box at your local branch you’re helping your community. Since its launch in 2008, the scheme has donated £14 million to local charities chosen by you.

At the end of your shop in branch, you’ll receive a token to place in a box of the good cause you’d most like to support. The more tokens a cause gets, the bigger the donation they receive. Each month every Waitrose branch donates £1,000 (£500 in Convenience shops) between 3 local good causes that you choose.


Online, also shares a donation of £25,000 between 3 national causes. After checkout, you will be asked to vote for one of the national causes we are supporting. Each cause will receive a share according to the number of votes - just as we do in our branches.

Find out more about the good causes we support>

Our short video explains how you have the power to make a difference, and the easiest way to get involved.

Find out more about our partner volunteering>


National causes we are currently supporting on


Alzheimers Research Uk

Alzheimers Research UK

The Silver Line

The Silver Line 



Alzheimers Research UK

Alzheimers Research Uk

Fred’s late wife Joan was diagnosed with Alzheimer’s disease at just 67. The retired telecoms engineer cared for her throughout her four year journey. 

Fred says:

“Joan was a remarkable woman – a wonderful wife, mother and grandmother. She was always busy and would do anything for anyone. One of the first signs that something was wrong was that she had difficulty knowing where to place a stamp on an envelope – it would be anywhere right of the address. 

“Her favourite pastime was fell walking and I remember walking along a stony path together and Joan having great difficulty holding her footing. Her brain couldn’t process the information coming from her feet.

“She was a strong willed woman and wouldn’t listen to my pleas to visit the doctor. Eventually, after a series of falls, each needing visits to A&E, she was finally diagnosed with Alzheimer’s. It was a huge shock but I was determined to care for her myself at home.

“Within a short space of time, caring for Joan became a 24-hour job.  In the end she could no longer wash and dress, use a knife and fork, walk or even talk. There was no turning back.

“On the last day of her journey, there was no sound and no movement, but I knew something was wrong - I held Joan in my arms and talked to her as she slipped away.

“Would anything have made a difference to us? Yes, an earlier diagnosis and an effective treatment. That’s why, since losing Joan, I’ve dedicated my time to helping Alzheimer’s Research UK achieve just that.

By voting for Alzheimer’s Research UK, you will help provide crucial resources for their scientists and bring new treatments, improved diagnosis and preventions for dementia closer.”

The Silver Line 

The Silver Line

The Silver Line is here 24 hours a day for isolated and lonely older people.

Bob is 93 and believes “The Silver Line’s not only a Silver Line but a life-line. When I wake in the middle of the night you can’t ring the family but you can pick up the phone and talk to somebody.”  His wife, Kath, died 4 years ago.  For 65 years they were together all the time and now at 93 Bob lives on his own “with no one to share a cup of tea or a slice of cake, and that’s when you realise you’re alone”.

Launched nationally by Dame Esther Rantzen in November 2013, The Silver Line is a confidential, free helpline offering information, friendship and advice to older people, 24 hours a day every day of the year. 

Our premise is simple; there’s no question too big, no problem too small and no need to be alone.

In eighteen months we have answered 440,000 calls from older people and we currently receive over 1000 calls a day, a number which continues to grow.

Your support will help us to answer every call that we receive from older people who need us to be there for them. Thank you.



A Beanstalk reading helper

Beanstalk is a national literacy charity that recruits, vets, trains and supports volunteers to work in primary schools with children who have fallen behind with their reading. Our vision is that all children and young people will have the essential skills they need to grow up and lead successful lives.

Beanstalk reading helpers work with children on a one-to-one basis, giving them consistent support to improve reading levels, increase overall confidence and help them gain the vital literacy skills they need to succeed in life.

Each Beanstalk reading helper works with three children and sees each child for two 30 minute sessions a week, during term-time, for a whole year. Together, they read, play and talk. With Beanstalk's support the child's approach to learning and enjoying reading is transformed.

“Reading with Ian is my favourite time of the week. When I’m in class, other people have their hands up and the teacher can’t always get round to me, but when I read with Ian, it’s only me and him and I have time to write down new words. Now I love new words because they make my world bigger. I feel proud of myself.” Rosie

We currently work in areas of deprivation in the North of England, Midlands, Greater London and Kent. We have over 100 staff and more than 2,800 volunteers, who support over 8,000 children a year, but there is still much more we can do. Our aim is to reach out to almost 18,000 children by 2018.

Community Matters results

To see the results and amounts that we have donated to previous charities click here

Contact us

If you are a UK-registered national charity and would like to be considered for our Community Matters Online initiative then please post your applications on headed paper for consideration to:

Waitrose Community Matters Team
Waitrose Limited
Doncastle Road
RG12 8YA

Please give a brief outline of the work your charity does along with details of any current projects that you are seeking funding for. This should be no more than one side of A4. The Community Matters Team will then only contact you if your application is successful or if they require further details.