Waitrose’s support of England Cricket started in May 2014 and we’ve supported the teams and sponsorship in many ways since the launch.
The exciting partnership with the England and Wales Cricket Board has meant we've supported the Mens England team throughout its packed schedule, most notably including the ICC World Cup in Australia and New Zealand (2015), the
ICC World Twenty20 and the tour of South Africa (2016).
Waitrose is equally proud that the partnership covers the Womens team (and notably the ICC Women’s World T20 in India), as well as the U19s, Lions and disability squads.
Rupert Ellwood, Head of Marketing for Waitrose, says: "During the third year as official sponsors of the England Cricket teams we've been supporting cricket in communities up and down the country and also greeting fans at our in-ground cricket hubs. "For us, a really important part of being a sponsor of England cricket has been encouraging cricket in local communities and experiencing first hand the passion for cricket at a grassroots level."
Here are just a few of the activities Waitrose has taken part in this year so far:
Supported 1,300 ECB Club Open Days with £100 of food and drink along with volunteers from their local shops.
For every 4 and 6 scored during the Men’s Investec Series against Pakistan this summer matches Waitrose donated £100, with the money going directly to benefit grassroots cricket in the UK. Funds raised are helping local clubs improve their facilities.
We have also supported the legacy of the game through our partnership with cricket charity, Chance to Shine and their children's Cricket Camps. The one-day camps, for all abilities, gave over 800 children either the chance to try the sport for the first time or to help develop their skills. Taught by professional cricket coaches, the sessions, open to both boys and girls, will have hopefully inspired the next generation of players. Waitrose provided healthy lunches during the camps and donated £5 to the charity for every child.