As the first retailer to use the Government's front of pack traffic light scheme in 2005, we have continued to follow the guidlelines for both front and back of pack nutrition labelling, providing customers with both informative and clear nutrition labelling.
Our front of pack traffic light label shows you 'at a glance' the amount of energy per 100g and per portion. The amount
of fat, saturates, sugars and salt is displayed per portion, along with the % contribution to the daily reference intake (RI).
Where space is limited, you will see a reduced version of this label, which displays the energy value only.
Making healthier choices
Use our front of pack traffic lights labels to find out whether a product is high (red), medium (amber) or low (green) in the nutrients that we need to keep an eye on. These are fat, saturates, sugars and salt. There is no colour-coding for energy, which is displayed in calories (kcals) and kilojoules (kJ).
For products where the full traffic light label is not displayed, you can use the criteria shown below with the nutrition information on the back of pack to see for yourself whether a product is high, medium or low in the nutrients.
Many foods will have a mixture of
red, amber and green. For a
healthier diet, try to choose
products with more greens and
ambers and less reds.
RI is the new GDA
The Guideline Daily Amount (GDA) will now change to Reference Intake (RI). The numbers and percentages will stay the same, it is simply a name change.
The RI is based on dietary recommendations set by the Government and provides a guide to the amount of energy, fat, saturates, sugars and salt that make up a balanced diet. This helps to understand the contribution that different foods and drinks make in the context of an overall diet. Our lifestyles and activity levels do vary though, so our nutritional requirements do too.
Reference Intake (RI)
8400 kJ / 2000 kcal
These are based on the recommendations for an average adult. The amount you need each day may vary though and will depend on your age, gender and how physically active you are. The traffic light label shows you how much of the RI a product provides you with per portion.
Nutrition icons on pack
We have made it easy for you to enjoy a wider variety of nutritionally balanced foods each day by using brightly coloured icons on our products, which highlight some of the nutritional benefits.
Read on to find out what each of these icons mean.
Less than 3% fat, containing no more than 3g total fat per 100g.
Less than 1.5% saturated fat, containing no more than 1.5g saturated fat per 100g.
30% less fat than a standard, similar product.
Less than 0.5% fat, containing no more than 0.5g total fat per 100g.
Omega 3 is a type of unsaturated fat that helps to keep our heart healthy and are essential to health and wellbeing. You might see this icon displayed on fresh oily fish such as trout, salmon, mackerel, sardines and tuna, as well as canned fish in oils (excluding tuna) and fortified products such as eggs, milk and yogurt.
Contains at least 1.5g omega 3 per serving.
Fruit and vegetables
Packed with essential vitamins, minerals and fibre, enjoy 5 portions of fruit and vegetables every day as part of a healthy lifestyle.
Contains at least 80g of fresh, frozen or canned fruit or vegetable, or 25g dried fruit.
More than 6% fibre, containing at least 6g fibre per 100g.
More than 3% fibre, containing at least 3g fibre per 100g.
Vitamins and minerals
We need over 40 different kinds of vitamins and minerals every day for good health. Since there is no single food that contains them all, it is important to eat a wide variety of foods every day.
Provides at least 30% of the Recommended Daily Allowance (RDA) for the vitamin or mineral, per 100g or per single portion.
Provides at least 15% of the RDA for the vitamin or mineral, per 100g or per single portion.
* The minerals include calcium, magnesium, iron, zinc and selenium.
** The vitamins include vitamins A, D, E, C, B6, thiamin, riboflavin, niacin and folate.
Find out more about vitamins and minerals here.