Discover organic

Good food, good farming, good causes

Waitrose pioneered the sale of organic food in supermarkets and we continue to
lead the field with one of the largest organic ranges in the UK: Waitrose Duchy Organic,
which celebrated 25 years in 2017.

From everyday tea and milk to noteworthy ales and biscuits, there are plenty of delicious
ways to make an organic choice. You’ll also be supporting the Soil Association’s Organic September in the process too. Read on for a history of Duchy Organic over the last quarter
of a century, and for more inspiration on how to choose organic.

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Waitrose Duchy Organic

Celebrating 25 years

1992 His Royal Highness The Prince of Wales launches the Duchy Originals brand with his now-famous oaten biscuit.

2001 HRH The Prince of Wales donates the year’s profits from Duchy Originals, amounting to £500,000, to support farmers affected by the horrors of foot and mouth. 

2003 Duchy Originals supports sustainable British
fishing by using fish caught in Marine Stewardship
Council-certified waters.

Duchy oat biscuit
Ayrshire milk

2004 Sales of organic food reach £1 billion. Market research company Mintel says that organic food has now entered the mainstream.

2004 Duchy Originals Ayrshire Organic Milk is launched, and the 180 Ayrshire cows at Highgrove’s Home Farm are among its suppliers. They all have names, and apparently like to listen to BBC Radio 2 while being milked.

2006 The number of products in the Duchy range hits 300, while annual sales exceed £54 million.

 The Duchy Originals Cookbook is published, featuring more than 100 recipes championing fresh, seasonal produce.

2009 The brand is licensed to Waitrose, giving the retailer a 22.6% share of the UK organic market.

2009 Britain spends £2.1 billion on organic products, which is more than double the amount spent five years previously.

Duchy originals cookbook
Duchy Originals from Waitrose

2010 Waitrose relaunches the range as Duchy Originals
From Waitrose, adding more than 130 new organic products
in the process.

2011 The brand partners with the Soil Association to launch the Duchy Future Farming programme, which supports innovations in sustainable farming.

2013 Sales of Duchy Originals From Waitrose products have raised almost £3 million for charity during the second full year of trading since the range’s relaunch.

2013 More than 65 million oaten biscuits have been
made –  and enjoyed – since they were launched. 

2015 The brand is relaunched with a new name:
Waitrose Duchy Organic.

2017 Duchy celebrates its 25th birthday.

Waitrose Duchy Organic Ginger Biscuits

To commemorate 25 years, we asked 25 foodies and famous names to share their favourite recipes using Waitrose Duchy Organic ingredients.


View recipes >

Duchy 25th anniversary recipes

Join the Soil Association's
Organic September campaign
by choosing organic this month.

Visit the Soil Association's website
to find out the many ways you can 
Organic Your September >

Organic Your September
5 reasons to organic your September

View our organic recipes:

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