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Website Cookies and Cookies

So that you can make full use of the personalised features on our website, your computer, mobile phone or other device (all referred to here as device) will need to accept cookies.

Here you can see what cookies may be sent to your device by and what we use each cookie for. You can set your browser to reject cookies (see the ‘Help’ menu of your browser to find out how to do this), but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

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Cookies used on

How to manage cookies in your browser

Third party cookies

Managing advertising cookies

Click here to clear your Waitrose cookies. Please note that performing this action will log you out of, and may affect any additions you have recently made to your trolley


Cookies used on

Below is a list of the main cookies used by and what each is used for:

Cookie Name

What we use them for

s_sq, s_prop6, s_cc and s_vi We use these cookies to see how many visitors use our website and which pages they view. We use this information to make improvements that make our website as usable as possible.
WC_USERACTIVITY_{xxxx} This cookie allows us to identify a logged in customer and their various preferences, such as preferred language and which product assortment is relevant to them. It helps us to personalise the website for each visitor.
WC_AUTHENTICATION_{xxxx} This cookie provides security when using the website: if a visitor has left their browser open and not logged out, this cookie will ensure that they are automatically logged out after 30 minutes of inactivity.
WC_ACTIVEPOINTER This cookie remembers which branch a visitor has previously selected. This is important as different branches have different ranges of products, so we can use this cookie to determine which products to display to the visitor when they browse our website.
WC_PERSISTENT If a visitor selects the Remember Me option when logging on to the website, this cookie allows us to remember them when using the website at a later date from the same device. On returning, visitors will be able to view certain pages as if they were logged in, however if they view or change any personal information or checkout, they will be prompted to login.
WC_SESSION_ESTABLISHED This cookie is used to check we have stored a visitor's data in the secure fast-access part of our server. This ensures a faster website, which means a more efficient visit.
JSESSIONID As our website is split over several servers to improve performance, this cookie allows us to direct the visitor's requests to the same server each time, increasing the speed of the website.
WC_USER_AUTHENTICATED This cookie helps us recognise a visitor so we can display a welcome message and they can post comments on our forums and recipes.
WC_GENERIC_ACTIVITYDATA This cookie remembers the preferences of a guest visitor, such as which language or branch they choose, so that we can personalise the site for them when they return.
LGP, TMP and TMS These cookies show us how a visitor found our website and which website they came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward some external websites for directing visitors to us.

If a visitor selects the Remember Me option when logging on to the site, this cookie remembers that the user has selected this box.

wtr_ca This cookie is used as a flag to see if the web browser has been shown the cookie warning banner. If the cookie is not found then the banner is shown and the cookie (wtr_ca) is placed. If it is found then no banner is shown.
sessionid This cookie enables our staff to identify one user session from another, anonymously. This cookie will expire after one day.
Used to anonymously record the userjourney through our help and support FAQ system. The data gathered form this cookie is used by us to evaluate the accuracy and efficiency of answers offered to customers in our help and support tool. This cookie will be active for one indivdual browser session.  
lang_coun_conf#<configurationid> This is used to store locale information, such as language and country data and will expire once the browser session ends.  
USERTYPE This cookie is used to store usertype; meaning, whether the profile of the user belongs to an internal or external (public) user. This cookie expires once the browser session is shut down.  


This cookie is generated when a visitor logs on to the website, and deleted when the visitor logs out of the website. It is used to determine if the visitor is a registered user or a guest user. If the visitor is a registered user then their information will be retrieved. If the visitor is a guest user then no information will be retrieved.

How to manage cookies in your browser

Our cookies do not store financial information, or information which is capable of directly identifying you (such as your name or address). Cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website.

However, if you wish to restrict, block or delete cookies from – or any other website - you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Most modern browsers will allow you to:

·         See what cookies you've got and delete them on an individual basis.

·         Block third party cookies.

·         Block cookies from particular sites.

·         Block all cookies from being set.

·         Delete all cookies when you close your browser.

 You should be aware that any preferences will be lost if you delete cookies. Ironically, this includes where you have opted out from cookies, as this requires an opt-out cookie to be set. Also, if you block cookies completely many websites will not work properly and some functionality on these websites will not work at all. We do not recommend turning cookies off when using our Digital Products and Services for these reasons.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off separately. This is discussed in more detail below.

The links below take you to the ‘Help' sections for each of the major browsers so that you can find out more about how to manage your cookies.

Internet Explorer


Google Chrome



Safari iOS



Windows Phone

Third-party cookies

When you are on you may notice that there is content from other websites - for example a video from YouTube or a store locator map from Google. We may also provide you with the opportunity to share information with others using social networks such as Facebook. We add this content from time to time to improve the user experience. As a result, you may be sent cookies from these other websites. Waitrose does not control these cookies and we suggest you check these third-party websites for more information about the cookies they use and how you can manage them.

Some of the other business partners that may set cookies on include:

Partner Name

What their cookies are used for



Our business partner Omniture uses analytics software SiteCatalyst to help us and them take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to make improvements to our website, the shopping experience and marketing campaigns.

The data stored by these cookies can be seen only by the relevant teams at Waitrose and Omniture, and never shows any confidential information.

It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. uses the following analytics provider and you can opt out of their cookies by clicking on the following links. Please note that this will take you to the relevant third party's website and generate a ‘no thanks' cookie, which will stop any further cookies being set by those third parties.

Don't forget that by not allowing analytics cookies, this stops us from being able to learn what people like or don't like about our Digital Products and Services so that we can make them better.



Edigital Research

Our business partner Edigital Research invites our visitors to take part in a survey of their experience when using the website.  We use this survey to priorise our ongoing web improvements.

Cookies are used in this process to ensure we get a represenative sample of visitors for our research and that no individual visitor is unfairly asked to participate in the survey.

Tagman Advertising



Affiliate Window






Google Analytics

Google Universal Analytics

Google Adwords

Infectious Media



Specific Media




VisualDNA will sometimes advertise using an external company to deploy cookies from our advertising partners listed.  These are used to help us and our advertisers see which advertisements visitors click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not interchangeable. No confidential information is taken.


Our business partner TagMan provides a global Opt-Out function, whereby a user can go to their website and switch off TagMan tracking:


Tagman Opt Out service:


If you opt out in this way for, you will also be opting out for and all other TagMan clients. This opt-out facility is also cookie based, meaning that if you clear your cookie history within your browser, you would need to opt out again. 




Share Tools



Where uses the opportunity to ‘share’ content with friends through social netwroks - such as Facebook - you may be sent cookies from these websites. Waitrose does not control the dissemination of these cookies and we suggest you check the third-party websites for more information about their cookies and to manage them.

Facebook privacy policy:

YouTube privacy policy:


Google uses Google Maps to search for Waitrose branches when using our Branch Finder tool. Google Maps is also used to locate the nearest and most relevant branch when customers select an online shopping service.

Googles privacy policy:


Adobe Flash may disply video content using Adobe Flash Player. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve the user experience. Flash cookies are stored on your device in much the same way as usual cookies, however they are managed by your browser differently.

If you wish to disable or delete a Flash Cookie; see

Adobe Flash Player:

Please bear in mind that if you disable Flash cookies for you may be unable to access certain content on the site.


We're constantly working to optimise our website for customers, so that you view what's most relevant to you. These cookies are used to power our testing tool that allows us to show different versions of the same page to different visitors, so we can assess which page layout is best.

Website Recording

Our web site may also use the SessionCam web site recording service. SessionCam is a product that has been developed by ServiceTick Ltd. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from the ServiceTick website is for Waitrose's internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

Managing advertising cookies

Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our services. This just means that the advertising you see will not be as relevant or customised to you.

However, if you still want to opt out of these third party advertising cookies, you can do this by visiting the Interactive Advertising Bureau's website which lists all ad serving cookies that are currently set on your device and tells you how to opt-out from each of them. Please note that this website lists many more networks than those used at

We have also set out links below to some of the specific partners we work with who set cookies on our websites, and therefore on your computer, each of which have instructions on how to opt out of their cookies.

Please remember that if you choose to opt out of targeted advertising from a specific company or via, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.

Further information about cookies

If you wish to learn more about cookies in general and how to manage them, visit

A final note on cookies

As well as website cookies, we also produce delicious edible cookies! We invite you to check out our range of comfortingly tasty cookies available to order online for delivery straight to your door along with the rest of your groceries: Shop Online, we deliver.