How we support Fairtrade
Waitrose believes that farmers and workers in our supply chain deserve to earn a fair price for their work.
We sell over 200 Fairtrade products, the largest range of any UK retailer, and also offer the largest range of own-label Fairtrade goods.
In 2007, we became the first UK supermarket to sell loose Fairtrade bananas. What’s more, we’ve converted many of our best-loved ranges to Fairtrade including all our tea, block chocolate, cafe coffees and speciality sugars. And in 2019 we became the first European retailer to sell Fairtrade Java coffee with our No.1 roast from the Indonesian island.
We source 100% Fairtrade-certified black tea, sugar, block chocolate and cocoa in our confectionery in our own label food, as well as stocking brands such as Divine, CafeDirect and Ben & Jerry's.
“Indonesia is one of the largest
producers of coffee in the world
and Java will be a familiar term to
coffee drinkers, but this is the first
Fairtrade Java available to buy on
a supermarket shelf in Europe. It’s
incredibly exciting. Fairtrade is so
important because it’s assurance that
we’re doing the right thing for the
people and the planet. Farmers have
managed to transform their
communities and take responsibility
for their own livelihoods.”
Waitrose coffee buyer