Essential Waitrose British chicken
Chicken in the "Essential Waitrose" range is produced by farmers who have worked exclusively for Waitrose for several years. They understand the importance of quality standards in producing succulent chicken. They also feel as passionately as we do about standards of animal welfare. Birds are fed a diet enriched with maize which gives excellent eating quality, and are reared in purpose-built houses with large windows down each side to allow the natural light to stream in. They also have straw bales to play with to keep them fit and active.
The hens have 20 per cent more space than the industry standard, giving our birds the room they need to move freely. These standards meet the RSPCA's recommendations for stocking density and have the support of other key organisations such as Compassion In World Farming (CIWF) (this link opens a new window).
Free range British chicken
Our free range birds have unrestricted access to pasture during the day where they can forage and range. Chickens are descended from jungle fowl that naturally live in the undergrowth so we provide cover and shelters to make them feel protected and secure. At night they return to their houses for protection against predators. Free range birds are reared for longer, and the combination of the outdoor life and a balanced diet all help to ensure succulence and flavour, and a firmer texture. To learn more see the video on this page.
Free range corn-fed British chicken
This delicious and richly flavoured bird has a characteristically golden colour to the flesh, which comes from its maize based diet. The hens are reared in the same way as our other free range birds.
Organic free range British chicken
Waitrose organic chickens are reared from a slower growing breed, free to roam in organic pastures and fed an organic cereal-based diet. At night the birds return to their houses as a precaution
against predators. The organic farms are regularly and independently audited by Organic Farmers and Growers.
‘Better Chicken’ commitment
Waitrose & Partners are signatories of the 2026 European Chicken Commitment, pledging to play a leading role in improving the welfare of farmed chickens. Under this commitment, Waitrose & Partners has pledged that all fresh and frozen chicken, and all chicken meat ingredients, including ambient, across all Waitrose own-brand products will meet the requirements of the pledge by 2026. Waitrose & Partners already meets the vast majority requirements of the pledge, including stocking density, for all its fresh and frozen own label chicken. However, working alongside Compassion in World Farming and our long term poultry supplier and research partner Moy Park, we are pleased to help lead research into new breed requirements that will drive forward the welfare of all farmed chickens. Full details are on our animal welfare page.
FSA Campylobacter surveillance results for the first quarter of 2019 (January — March)
The results of our Campylobacter survey for the first quarter of the year, published on Thursday 13 June 2019, shows 2% of Waitrose & Partners chickens tested positive for levels of Campylobacter >1000 cfu/g (colony forming units) over the period.
This is the seventh quarter of data to be published under the latest FSA rules which place responsibility for Campylobacter surveillance and data publication on supermarkets themselves.
A Waitrose & Partners spokesperson said: 'We have been robust in our data gathering and analysis, surveying chicken both at the factory and on supermarket shelves.
'We are delighted that our results remain well below the FSA target of 7% or fewer samples testing >1000cfu/g. Our testing regime is rigorous and because we know the prevalence of Campylobacter is reduced over a product's shelf life we have ensured our sampling is random and adhered to the FSA testing protocol throughout the survey.
'These results demonstrate the robustness of our testing procedures and we are confident that our approach to tackling Campylobacter is consistently effective.'
Waitrose takes its commitment to reducing Campylobacter very seriously and is a long-term supporter of the Food Standards Agency’s (FSA) efforts to eradicate the organism from the poultry supply chain.
We only source our chicken from carefully selected UK family farms that we know and trust and we continue to work hard to ensure that the poultry they supply are raised in the very best welfare conditions at low stocking densities.
In partnership with our processor, we have developed a cutting edge end to end process to reduce Campylobacter in our supply chain.
The Waitrose ‘end to end’ Campylobacter Action Plan
On farm - Our work on farm is focused on those areas that have had the most significant and consistent impact on Campylobacter levels. Specifically:
We have installed an industry-leading ‘double barrier’ enhanced bio-secure system on all of our poultry farms. Our strategy has been holistic in terms of biosecurity before, during and after the rearing cycle to minimise the risk of Campylobacter colonisation of our birds.
In addition, we have trained all our farmers and catching teams in biosecurity measures and installed communication boards in all our poultry houses, further enforcing communication and industry-leading bio-security practices. All farms are audited every crop cycle by a central audit team to monitor compliance. We regularly monitor compliance in this area.
Days between ‘thin’ and ‘clear’:
Through a non-invasive method of on farm testing we have found that increasing the number of days between ‘thin’ (when a proportion of birds are removed from the flock) and ‘clear’ (when the whole flock is taken from the poultry house for processing) increases the risk of Campylobacter colonisation at higher levels.
Farm and Shed Infrastructure:
Our investigations have shown that there are lower levels of Campylobacter in chickens that live in fan ventilated, steel-framed houses that are less than 15 years old; the vast majority of our farms have broiler houses that are less than 10 years old. Further to this, all our new supply farms comply with our ‘farms of the future’ standards. Our ‘farm of the future’ project involves work around ensuring we source chicken from the most forward thinking suppliers in terms of investment in new, cleaner buildings, drinkers, heating systems, farm access management, data capture, litter management and bird welfare standards.
Our farmers and their teams receive regular training to ensure they operate to the very highest hygiene standards. Hygiene best-practice information boards have been put in place at all our supplying farms.
Alternative Heating Sources:
There is some evidence to suggest that drier heating systems such as indirect heating sources / hot water heating systems can reduce the prevalence of Campylobacter. However, research in his area is still at an early stage and we are using global benchmarking and on-going data analysis to determine the impact this could have. Biomass and indirect heating systems have been installed across our supplying farms.
We are working with researchers from the UK and internationally to share best practice in areas that we believe will bring significant benefit including improved management of water drinkers on farm and improved management of the environment in our chicken houses.
At the processor:
The way birds are processed has an impact on levels of Campylobacter. We have focused on the following areas because we believe they offer the most significant benefit:
Our supply facilities operate to the highest hygiene standards and have optimised procedures including lairage, module crate washing and inside/outside washer efficacy.
Neck flap removal:
We remove the neck flap from processed birds as our research suggests that this is an area where Campylobacter may become concentrated.
Packing Line Segregation:
Process flow changes have been implemented in the packing areas of all our supply factories to segregate unsealed and sealed packs. This minimises the possibility of Campylobacter being transferred to the outside of packs.
We have a range of oven ready birds sold in a ‘ready to roast bag’ which are ideal for customers who would rather not handle raw chicken – we were pioneers of this approach.
Work with customers:
We know that the way raw chicken is handled and cooked at home is key to food safety and that is why we have worked hard to inform customers of the importance of proper awareness in the kitchen:
We have communicated the safe handling of chicken message in-store, on pack and through our marketing channels including Channel 4’s Weekend Kitchen with Waitrose programme; Waitrose Weekend and Waitrose Food publications, on our website and across social media. We will continue to highlight the best ways of handling raw chicken.
Work with industry – We play an active role in industry-wide research on Campylobacter:
We run our own in-house Campylobacter workshops with Professor Chris Elliot - a leading expert on food safety – and representatives from the FSA.
Members of our in house teams sit on the FSA’s on Campylobacter Together Board (ACT)
We believe that our extensive action plan has driven our success in driving down Campylobacter levels in our chicken from farm to kitchen.