Crops, fruit and vegetables

Hero Image

All our UK FRESH fruit
and vegetables are grown to
LEAF MARQUE standards

At Waitrose we strive for the best produce in terms of  flavour, quality and value – whether it’s frozen or fresh, organic or not. That’s why we’ve established relationships with expert growers over the years to make sure the right varieties of veg are planted, the berries are picked to ripen in time for eating and the crops are harvested from soil filled with nutrients.

One of the ways we guarantee our produce is grown with respect for its surroundings is by working with the British organisation LEAF (Linking Environment And Farming). The LEAF Marque guarantees that the farm is using sustainable farming methods, such as encouraging biodiversity, crop rotation and improving water quality.

The reason we understand the importance of efficient, sustainable agriculture is because we’re farmers too. At Leckford, the LEAF-certified Waitrose farm in Hampshire, we grow mushrooms, apples, pears, grapevines, wheat for flour and rapeseed for cold-press cooking oil – we also have our own dairy herd.

The Waitrose Agriculture Strategy sets out our ambition to introduce regenerative farming techniques that focus on topsoil regeneration, improving the water cycle as well as increasing carbon capture, biodiversity and resiliance to climate change. In 2020 we launched our commitment to make greenhouse gas emissions from our UK farms net zero by 2035.

LEAF - Linking environment and farming
Background colour

We want to HELP wildlife and farmers FLOURISH

  • We are the only supermarket to guarantee that all our UK fresh fruit and vegetable growers are LEAF Marque-certified, which guarantees that their produce is farmed in an environmentally responsible way.

  • Vegetables are moved quickly from the field to the freezer, to lock in flavour and nutrients. 

  • Waitrose in-store flowers and potted trees are grown to LEAF Marque standards.

  • We farm with the seasons in the UK. Our lovely juicy cherries are left on the trees for as long as possible in their Kent, Herefordshire and Perthshire orchards, to soak up the maximum amount of sunshine before being handpicked between June and September. As the cherry season progresses you’ll see different varieties on the shelves, such as the purple, heart-shaped Kordia, the deep red, intensely flavoured Regina and Sweetheart, a firm, sweet cheery red cherry.
  • The fruit and vegetable varieties we grow in the UK are carefully selected and harvested at their peak.

  • We also look after the people who rely on and support the farms that supply us, which is why many of our products are Fairtrade or from our Waitrose Foundation. And money raised from the sale of Waitrose Duchy Organic products goes towards The Prince’s Countryside Fund to support British farming and rural communities. 

  • Leckford, the Waitrose Farm, is a LEAF Demonstration Farm that helps advise farmers on beneficial practices, and it gets involved with LEAF Open Farm Sunday, an event that explains to thousands of visitors each year where their food comes from.

MEET the farmer

“As my business has evolved, sustainability has become part of my ethos,” says Surrey berry farmer Harry Hall, who supplies Waitrose with seasonal strawberries, raspberries and blueberries. 

Several years ago, Hall Hunter farms had trouble pollinating their blueberries because they relied too heavily on a honeybee population that didn’t become active until at least the end of May – or later if the weather was cool.

image of a crop farmer, Harry Hall
image of a crop farmer, Harry Hall

Harry Hall, with dog Cora, introduced bee colonies to help with pollination on his LEAF-certified farms

'Not only do bumblebees start earlier in the season, they work industriously long days, starting earlier and finishing later than honeybees'

Harry came up with a detailed plan to encourage better natural pollination, including introducing bumblebee colonies that would help pollinate before the honeybees took over. Not only do bumblebees start earlier in the season, they work industriously long days, starting earlier and finishing later than honeybees. 

Hives were placed in the middle of blueberry crops, and the volumes of bumblebees were adjusted according to the point in the season and the weather. It has proved to be a natural and mutually beneficial arrangement for both farmer and bees. 

Harry is also investing in an aerobic digester, which can turn waste such as post-season strawberry plants, wooden pallets and cardboard into various useful products, including a fertiliser, a mulch for suppressing weeds and a liquid soil conditioner that encourages good root growth. He buys materials in a ‘closed loop’, meaning he has planned the product’s final destination before he buys it. “We recycle polytunnel polythene, for example,” he says. “Being sustainable isn’t simply a good thing to do – it makes sound business sense, too."

Background colour

MORE like this

Cows in field

Dairy cows cared for by farmers we trust

We're committed to animal welfare and guarantee that our dairy cattle spend at least half the year grazing outside.

Find out more


How our pigs live

All our piglets are born outside and raised in the fresh air, and breeding sows live outdoors for their entire lives.

Find out more


Free range egg-laying hens

They're all free range – and have been since 2008 – and looked after by farmers we know and trust.

Find out more