Lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes. IQOS Iluma One is compatible with TEREA and LEVIA. IQOS is the world’s #1 heated tobacco device.¹ With science-backed innovation and support at every step, IQOS goes further to guide you on your journey to switch away from cigarettes to a better alternative. Over 23.2 million adult smokers have stopped burning tobacco and started heating it with IQOS.2 IQOS is a heat-not-burn device and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco or tobacco-free sticks from the inside at a controlled temperature instead of burning it and emits significantly lower levels of harmful chemicals than cigarettes.* What’s more, by switching to IQOS, you can save up to ١,400 a year**. IQOS is compatible with TEREA Green heated tobacco sticks: Precision heating: • IQOS ILUMA devices heats TEREA or LEVIA sticks, to release nicotine and flavour. Real tobacco taste: • When heating TEREA IQOS delivers real tobacco taste. No smoke, no cigarette smoke smell and no ash: • By heating, not burning the tobacco, the IQOS device delivers a cleaner experience compared to cigarettes. These products are not risk-free and provide nicotine, which is addictive. Only for use by adults. 1Based on third party sales data. ²PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption. *Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section. **Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP is 㿉) or IQOS ILUMA (RRP is 㿝), and then consuming one pack of TEREA daily (٥ RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal
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