give a little love

We believe that the world would be a better place if we all gave a little more. A little more thought. A little more time. A little more... well... love. 

We're not asking for much. But we're asking it of everyone.

Because if we all give a little more love, together we can make a big difference.

Watch our video to find out how our Partners are giving a little love this Christmas, and why our campaign means so much to them

One small act of kindness sparks a heartfelt chain reaction – showing how powerful giving a little love can really be. Watch our Christmas advert and meet a host of lovable characters as they discover the true spirit of Christmas.

Listen to the soundtrack

Buy or stream 'A Little Love' by singer-songwriter Celeste

go behind the scenes

Meet Celeste and the team who brought our advert's characters to life

Read our Behind the scenes article

Q&A with Celeste


Shop, scan and we'll give a little back

Shop with us in store or online using your myWaitrose card from 13 November to 24 December and we’ll donate 1p to charity

All proceeds up to the total of £300,000 will be divided equally between Home-Start UK (registered charity number 1108837; Scotland SC039172) and FareShare (registered charity number  1100051).

Brighten someone's day

One little act of kindness can lead to another, no matter how insignificant it seems. Share the true spirit of Christmas with ideas for edible gifts and crafts to make

Find out more

Shop our Give A Little Love gifts

All profits from our range of Give a Little Love gifts will be used to help families in need by our charity partners, FareShare and Home-Start

See the range

Photography credit: Richard Lee/Comic Relief