Neutralises yellow tones in one wash*. Leaves blonde cooler, brighter, and brass-free**. With Pro-Vitamin B5 to strengthen hair. Use weekly or as needed. Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**. Neutralises yellow tones in one wash* Leaves blonde cooler, brighter, and brass-free** With Pro-Vitamin B5 to strengthen hair Use weekly or as needed Vegan and silicone-free *When using the intense shampoo and mask. **When following the total routine, including mask.
CAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.
Storage and Usage
Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.
Durability after opening 12 months
Manufacturer's Address
Kao Germany GmbH
D-64308 Darmstadt.
Kao (UK) Limited
London
EC1A 2DY.
Country of Origin: Germany
Disclaimer
Please note that while we take every care to make sure the product information displayed on our website is correct, product recipes are regularly changed. This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here.
If you require specific advice on any Waitrose branded product, please contact our Customer Care Team. For all other products, please contact the manufacturer.
This information is supplied for personal use only. It may not be reproduced in any way whatsoever without the prior consent of Waitrose Limited nor without due acknowledgement.
Items from our fresh service counters may be affected by traces of allergens from other products. If you are affected by a food allergy or intolerance, we suggest you select from our prepacked ranges, the packaging of which detail allergen information.