In-store and online, we donate a portion of
money between different charities each month –
and our customers decide who gets what.

So far, we’ve donated over £35 million to good
causes around the country – and there’s still
more to be done.



Sophie Jarvis
Partner & community lead, Saltash store

How the green token scheme works 

Every month, each store donates a share of £1,000 (£500 in convenience shops) 
between three causes. These could be for local causes like school equipment upgrades,
social welfare carers, aged care or health and wellbeing charity activities. 

In store, customers are given a green token at the checkout to place in one of three
boxes each allocated to a different cause. The more tokens a cause receives, the 
bigger the donation it receives*.

Local groups can contact their local Waitrose & Partners 
store directly to apply for a donation. Our Partners 
then vote on three causes to support each month. 

Shopping online also contributes. After checkout, 
customers vote for one of three national causes, 
just as in our stores, and we donate a share of 
£25,000 between them, every three months. 

*Excludes Welcome Break and Shell

The national causes we’re currently supporting >

Waitrose & Partners Southend recently donated £524 to local health and wellbeing charity, Trust Links, after the organisation received 50% of the votes from customers, for their cause.

This was a welcome surprise to Matt King, Trust Links CEO who said; 

“One in four people are affected by poor mental health and suicide is the biggest killer of men under 49, so this donation will literally change lives.” 

As part of our Community Matters scheme, £1,000 is shared between three local causes every month and our customers decide who gets what.