FOOD & DRINK REPORT 2021-22
Our report reveals how we’ve we’ve become a nation of homebodies, why potato milk is set to be the next food trend and how TikTok is influencing our shopping lists
TRENDS THAT
DEFINED THE YEAR
TRENDS THAT DEFINED THE YEAR
locations with bananas as the top product ordered via Deliveroo
sees many eating meat for just two days of the week
of respondents have tried harder not to waste food this year
of us have been posting food and table pictures on social media more than in previous years
WELCOME TO THE
HOMEBODY ECONOMY
WELCOME TO THE HOMEBODY ECONOMY
“The past 19 months have seen us fall back in love with our homes. We’ve rediscovered the fun, creativity and sense of togetherness that food brings to our households and many have embraced the inspiration that we get from popping to the shops to pick up our groceries. The majority of the people we surveyed told us the pandemic has fundamentally changed their outlook: they’re more conscious of their mental and physical health, they’re enjoying life’s simple pleasures, and they’ve embraced the importance of family and friends.”
“The past 19 months have seen us fall back in love with our homes. We’ve rediscovered the fun, creativity and sense of togetherness that food brings to our households and many have embraced the inspiration that we get from popping to the shops to pick up our groceries. The majority of the people we surveyed told us the pandemic has fundamentally changed their outlook: they’re more conscious of their mental and physical health, they’re enjoying life’s simple pleasures, and they’ve embraced the importance of family and friends.”
JAMES BAILEY
Partner & Executive Director
JAMES BAILEY
Partner & Executive Director