Neutralises unwanted yellow and orange tones. Helps reveal a cooler, brighter-looking blonde. Formulated with Crushed Violet Pigments. Suitable for natural, colour-treated and platinum blonde hair. John Frieda’s Violet Crush Purple Shampoo cleanses natural, colour-treated and platinum blonde hair while neutralising unwanted yellow and orange tones. Crushed Violet Pigments target brassiness to reveal a brighter, cooler-looking blonde between salon visits. Massage into wet hair, lather and rinse thoroughly before following with Violet Crush Purple Conditioner for moisturised, salon-cool results.
CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.
Storage and Usage
Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.
Durability after opening 12 months
Manufacturer's Address
Kao Germany GmbH
D-64308 Darmstadt.
Kao (UK) Limited
London
EC1A 2DY.
Country of Origin: Germany
Recycling
Component
Material
Recyclable
Whole Packaging
Blank
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