Gradually removes yellow tones*. Strengthens and nourishes with Pro‑Vitamin B5**. Crushed Violet Pigments for salon-cool tone. For natural and colour-treated blondes. *When following the total routine, including mask. **Compared to standard shampoo. This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash. Gradually removes yellow tones* Strengthens and nourishes with Pro‑Vitamin B5** Crushed Violet Pigments for salon-cool tone Hydrating, non-stripping formula For natural and colour-treated blondes *When following the total routine, including mask. **Compared to standard shampoo.
CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.
Storage and Usage
Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.
Durability after opening 12 months
Manufacturer's Address
Kao Germany GmbH
D-64308 Darmstadt.
Kao (UK) Limited
London
EC1A 2DY.
Country of Origin: Germany
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