Beautifully Clean Oral Care. Designed By Dentists. Cruelty Free International. All Natural Flavours and Free of Preservatives. Vegetarian Society Approved - Vegan. SLS Free. Plastic free. B Corp. For enamel strength, decay prevention and natural brightness. A dentist-designed toothpaste that works hard to strengthen enamel, protect against decay and give you a naturally brighter smile while still feeling gentle and easy to use every day. ENAMEL PROTECT Toothpaste contains 1450ppm fluoride, the level recommended by dental experts to help rebuild and reinforce enamel. It supports your teeth against daily acids and sugars, helping keep them strong over the long term. To brighten your smile, the formula uses four naturally derived, low-abrasive stain removal agents. These minerals gently lift surface stains and smooth the tooth surface, helping your teeth look cleaner and naturally brighter without harsh scrubbing. Why you’ll love it • Optimal enamel protection: 1450ppm fluoride helps strengthen enamel and protect against decay. • Naturally brighter smile: A gentle blend of stain-removing agents works to lift surface stains for natural radiance. • Clean & kind formula: SLS-free, palm-oil-free, vegan and cruelty-free. • Planet-first packaging: Fully aluminium tube and cap, curb side recyclable without rinsing. • Designed by dentists: Effective, everyday oral care backed by science. How it works • Fluoride integrates into the enamel surface, helping reinforce its structure and increase resistance to acid challenges. • A blend of naturally sourced polishing minerals helps gently lift external stains while maintaining a low-abrasive profile. • The result is stronger enamel, a cleaner surface and a naturally brighter appearance. Active ingredients (what they do) • Fluoride (1450ppm): Strengthens enamel and improves resistance to decay. • Xylitol: Helps support a healthier oral environment by reducing sugar-acid challenges. • Kaolin: A naturally derived mineral that helps gently polish and lift stains for natural brightness.
FLUORIDE CONTENT…Contains Sodium Monofluorophosphate 1.1% w/w (1450 ppm F)……IMPORTANT USAGE INFORMATION…In case of intake of fluoride from other sources consult a dentist or doctor. Discontinue use and consult your dentist if irritation occurs. Not suitable for children under the age of 7. Use of the product by children (7+) should be supervised by an adult.
Storage and Usage
Store in a cool, dry place.
Use a pea-sized amount for your daily brushes
Durability after opening 12 months
Manufacturer's Address
Pärla Oral Care
Lister House
11-12 Wimpole Street
London
W1G 9ST
UK.
ADSL (Ireland) Ltd
D07 CX7P
Éire.
Country of Origin: United Kingdom
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