IMPROVING LIVES ACROSS THE GLOBE SINCE 2005
IMPROVING LIVES
ACROSS THE GLOBE SINCE 2005
We love good food, so of course we’re passionate about doing the right thing by the people who grow it. That’s why we started the Waitrose Foundation. Whenever you buy a Foundation product, 2% of the price you pay goes back to the growers and their communities. The great thing is the money is theirs to spend how they see fit, for the good of the people in their communities and the future of their farms.
How we make a difference
More than 20 years after it was set up, the Foundation has invested £27m in 10 countries. Sales of Foundation products like grapes, pineapples, green beans and flowers have paid for cancer screening, football pitches, gas stoves and much more. We’re really proud of that.
Growing more together
In 2025 alone, 240 of those projects directly supported over 51,000 farm workers, their families and their wider communities.
Communities leading the way
The people who grow our food decide how the money is spent, supporting projects that really matter to them – from health clinics and libraries to food parcels, hygiene kits and help for families.
The Foundation in action
The Foundation is one of a kind: the only supermarket-run reinvestment programme led by its growers. From healthcare in Kenya to farming projects in Ghana, see how the Foundation gives back to the people who grow, pick and pack our food. None of it would be possible without you choosing Foundation products. Giving back never tasted so good.
Meet the supplier: Kenya Horticultural Exporters
Kenya Horticultural Exporters (KHE) grow Tenderstem broccoli and runner beans for Waitrose, nurtured in East Africa’s ideal climate. With support from the Foundation, they’ve delivered projects including a maternity unit, school dormitory and laptop scheme. “Part of my job satisfaction comes from the support we receive from Waitrose Foundation,” says farm manager Gift Marimo. “It has improved our livelihoods and even our children’s education.”
The Waitrose Foundation is working with Fairtrade to give back more with every bite of banana
Here’s a bananas fact for you: bananas sold in Waitrose help build schools. That’s because every Fairtrade banana is now a Foundation banana too. For every £1 spent on bananas, 2p goes back to the communities who grow them in Africa and South America. And it doesn’t stop at schools and education. Other projects funded include clean water facilities, tree planting and emergency relief, all chosen by the grower communities themselves.
For José Abrego, a supervisor at banana producer COOBANA in Panama, that support has had a real impact. Fairtrade-funded initiatives have helped him improve his family home and supported his children's education through scholarships. As José puts it: "For each Fairtrade banana you choose, a Premium comes back to us ... it helps our families and our community a lot."
At Waitrose, we sell a lot of bananas – with a bunch added to baskets every 0.98 seconds, they’re our top-selling product. So it’s going to make a lot of difference.
Agrícola Ibiza grows bananas in the Dominican Republic, where Fairtrade Premium projects are helping workers and their families improve their everyday lives. Enadis López works in the packing plant and serves as secretary of the Fairtrade Committee, helping make sure money is used where it can have the biggest impact. Through Fairtrade-supported initiatives, Enadis and her husband managed to buy a family home, while their daughter, Manuela, is studying at university with the help of a scholarship. “Having a home is wonderful because it improves our quality of life,” says Enadis. “For my daughter to be studying is also something wonderful.”
Our Foundation fruit, veg and flowers
Waitrose Foundation growers supply up to 212 fruit, vegetable, wine and fresh flower products.
Buying Waitrose Foundation flowers enables farm workers to access microloans that can cover school fees or fund enterprises to generate additional income.
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Community matters
With your help, Community Matters supports thousands of local projects across the UK, using food to make a difference.
Find out about Fairtrade
Fairtrade means growers and producers are paid a sustainable price.
Support for rural communities
The Royal Countryside Fund receives an annual donation from the sale of Waitrose Duchy Organic products.